RAJA HIREKER

RAJA HIREKER Quick Facts

Main Areas: Success Coaching via Writing & Speaking
Career Focus: Author, Speaker, Trainer, Coach
Affiliation: CIM, Graduate of Steve Chandler's Intn'l Coaching School

Hi, Raja here

 

I just want let you know about a little practical philosophy of mine. It'll set the scene for what I'm all about. You'll see it written in the paragraph below;

 

It’s better to get yourself into some form of action and movement than it is to be frigid, rigid and frozen. And, the way to beat the inactive blues is to simply get on and DO the thing that has you frozen. If it’s writing that stops you, go ahead and write. If you’re wondering about whether exercise is good for you, contemplate no more, exercise, then decide. If you fear saying sorry, go ahead and say it and talk about your fear afterwards. Do the activity, then debate it.

As you begin reading the information below, you may find yourself saying, "This is not a usual list of accomplishments and achievements!"

 

THAT'S GREAT!! For that's precisely the way I intended it to be!

 

We're all pretty much interested in other people. It gives, what I suppose is, a face to the unknown. So, with that in mind, let me shine a little light on who I am, and… how my life has unfolded.

 

And, to begin that process, let me tell you that I’ve done a lot of seemingly unrelated and disconnected things in my life. Most of us, whether we know it or not, live an event filled life. If we look for it and we are aware, there's drama simply hopping off to the shops to pick up a loaf of bread. However, not too many people are consciously aware of their surroundings and the ongoing, continuing saga of their life.

 

I personally could pack pages of content about my life up to the present day. However, I won't fill your head with things unnecessary. However, what I will say that everything, even the most tiny of instances and occurrences, has helped shape the person I am today.

 

Here's a few instances that'll help you connect with me and what I'm about

Things Personal:

 

   …I’ve meditated for ten days in the silent hills, without so much as uttering a few sentences… I’ve dashed across hot coals, scorched my feet on the second run … I’ve been ‘locked’ up in a 3-day seminar that prodded and poked at my very being, where I emerged unscathed, refreshed and added a big amount to my personal philosophy…    

 

   … I quit a job after only…. 8 hours and that too after thoroughly convincing the employers why it would be in their best interest to keep me on board…  I’ve had my palm read, only to be told by the palmist “because there are “too many lines” on my hands, it’ll be difficult to give an accurate and straight forward reading…

 

   … I’ve taken three months unpaid leave from a job in order to look after my young children – and loved every moment of it…  I’ve spent a great deal of my ‘courtship years, sending long distant ‘love letters’ … I’ve been ‘blackballed’ from certain institutions because of my natural tendency to question why certain things are the way they are…

 

   … I’ve ‘locked’ myself away from the world for a number of years in order to ‘find myself’… I’ve spent a fortune on personal development books, tapes, courses, manuals, and will continue to do so… I’ve got creaking shelves crammed with the hottest advertising and marketing information that most ‘advertising and marketing specialists would feint at, and, I’ve read every single one of them…

 

   … I’ve sat, heart-struck, at an orphanage for girls where pure joy lit up their little faces when receiving their annual certificates of achievement… I’ve been in a place where a mother Doberman gave birth to puppies, and then, in panic, sat on them, dead… I’ve rushed back to the airport when the plane carrying my wife and son was halted, stranded on the runway tarmac, restricted from taking off due to my sons exceptional high fever…

 

    ...And there’s plenty more experiences and happenings, that have filtered my life, some of which you’ll probably get to know about if we find there's a relationship between us that's worth protecting.

 

   Now, the reason for this personal delving, is to share with you that all the above has, in their own unique way, gotten me close to understanding human nature at a deeper level, to the differing ways we humans feel, interact and... emote. It’s helped me understand myself, and how I relate to others.

 

   And… in a funny kind of way, everything now suddenly feels… CONNECTED and very much RELATED!

 

   My life today is filled with enormous pleasure, joy and fulfilment. If you asked me to change anything about it, I'll tell you "not yet, not today, but come back and ask me in a few months time and let's see what I tell you!"

 

   My personal life is full of human treasures. They add sparkle and a dimension to my life which is difficult to compare.

 

Things Marketing:

 

   My marketing life is filled with exciting opportunity, day after day. Conducting copywriting and marketing seminars, creating marketing campaigns for clients and myself, attending the kind of cutting edge marketing seminars and workshops that thrill and delight me... are all part of a life package I truly love.

 

   Anyway, if you drop down below, you'll see a few more details about myself and the latest goings on.   

 

“Raja knows more about the techniques of persuasion than nine out of ten copywriters. He has a winning style, great determination, huge enthusiasm and unusual ingenuity”

DRAYTON BIRD – Former VP of Ogilvy & Mather and Author – Commonsense Direct Marketing / Sales Letters That Sell

 

   There’s a period in one’s life when everything one’s been told, crumbles like a fake smile. That was true for me about marketing.  

 

   You see, not only was it a crushing acceptance that most of the material in the theoretical marketing textbooks that I lovingly crammed into my cranium, was rot, it was increasingly obvious to me that most of the advertising and marketing around me… was all driven by the creative ego’s of people in lofty, exalted positions.  

 

The very same people who had NO CLUE what they were doing with client’s money, apart from squander it away like a bottle tossed out to sea, sunk without a trace, never to return.

 

I mean I was sick of it. But… never really knew what to do about it. I’d silently absorb the silliness of it all, I’d marvel at its incredible waste and the mass stupidity of it all… BUT… never did a jot to fix it.

 

Raja C. Hireker
Chartered Institute of Marketing
Post Graduate Award – 2002

 

   I achieved THE QUALIFICATION, hoping my world would catch alight. It didn’t. Was it ME?... Was I mixing in the wrong circles?... Did I have the CONFIDENCE to use the knowledge I gained?...  Did I miss a meeting somewhere along the line that would've cleared all this uncertainty up?

 

   Well, to be fair, all of the above was true. However, what I found when stepping foot into the REAL BUSINESS WORLD, I could not believe the widespread short sightedness about real, effective knockout marketing. Yes, it staggered belief.

 

   I was troubled in discovering that all the ‘unwanted and unusable marketing junk’ I’d painstakingly gathered between my ears… had no real value at all. 

A Key Set of Words That Turned it All Around For Me...

 

   Sometimes, all it takes is a little statement, a word, a gesture, a smile, the lyrics in a song… in order for things to change a person inside.  What am I talking about?

  Well… a true KING in the personal development world – EARL NIGHTINGALE – said something so profound, that it literally helped me climb out of ‘Marketing Mediocrity.’ In fact, it drug me out of Mediocre Thinking altogether!!

 

   Here’s the jist of what Earl Nightingale said…

 

   If you’ve no role model available to assist and guide you in doing what you want to do, then look at what everyone else is doing, and don’t do it… DO THE OPPOSITE!

 

   Now that’s pretty profound stuff! Especially when you realise that most people reading that statement, let it whistle on by without EVER realising its true power.

 

   At the time, I thought to myself how could I apply that thinking to the situation I found myself. That being-having a keen interest in marketing and advertising, but needing to FIND some credible source, a source who could guide me.

 

   I found those guides.  

 

   And, through the MAGIC OF DISCIPLINE AND AMBITION, I attracted the very resources and mentors. I immersed myself totally in the EXACT MATERIAL AND KNOW-HOW that these marketing greats practice, preach and follow.

 

   After a short period, I found my head LOADED, bristling with the marketing and advertising knowledge, skills and the mental sharpness that many of those in business… hadn’t a clue about!   

 

   Armed with the NEWFOUND AND NEWLY ACQUIRED marketing weaponry, I began to test its worth in the real marketplace.  And… it was greeted with stunning applause.

 

   What that means is through a process of testing, applying and adapting the information through various business scenarios, I found myself  writing sales letters, direct mail letters, websites, and loved every minute of it.

 

   And, at the same time, got myself swindled, short changed and down right ripped 0ff… and that was because of a handful of people, marketers in their own right, who hadn’t the creative and marketing chops to MAKE THINGS HAPPEN THEMSELVES!

 

   But, throughout all of that, my ideas, thinking and work broke through the poverty of bad marketing, and was circulating in the marketplace… even though it wasn’t fully recognised, rewarded or acknowledged! A Constant Reservoir That Pours Out

Business and Marketing Gems… On Tap!

 

   You’ve heard the story of the muscle bound Adonis who thought that his sculptured physique would last an eternity, without having to do an extra lick of work, once he reached his ’perfect 10’.

 

   Well, he found that his body adjusted to the laws of nature… beautifully.  Bit by bit, day by day, his body and physique eroded into a human sack, barely recognisable to all those who revered, cherished and  worshiped him.

 

   Quite simply, he didn’t perform the daily disciplines that his health and fitness demanded.

 

   Personally, I find that if I don’t read at least for 45 - 60 minutes a day, I’m missing out. Now let me tell you, some people reading this will say, “jeez, is that all… 45 minutes?”. Well, if you’re a fast reader and your days are as packed tight as a college rucksack, 45 minutes could be plenty.

 

   WHAT AND WHO - do I ‘tap’ in to?’

 

   Well, funnily enough, I’m a huge fan of the quiet and not so quiet kings of Direct Marketing. Those who’ve transcended the noise and babble of hype, bluffmaster-ship and plain stupid creative nonsense that hasn't a hope of working.

 

   I watch like a hawk, the writings and inspiring thinking of people like… Dan Kennedy, Clayton Makepeace, Jay Abraham, Gary Bencivenga, John Carlton, Gary Halbert…   

  

   When I receive a publication from these masters, I’m bending over the corners of pages, highlighting important words, scribbling thoughts and ideas, strategies, re-reading and adopting, adapting and applying the material – to clients’ work, as well as to my own projects.

 

   I also hack in to at least 5 ‘MUST HAVE’ publications that keep me abreast, informed and highly tuned to all that’s happening in the world and environment I play in. It’s simply… PRICELESS! 

 

   Yes, it’s like a fix I’ve got to have. Maybe I’m addicted to it all, I don’t know. But then, wouldn’t you want someone on your side who’s switched on and eager to absorb it all into their brain… for YOUR benefit!

 

   No matter what you hear about whether one should attend a ‘LIVE’ programme, workshop or seminar to do with their speciality interest and the value it holds, let me tell you my experience.

 

   Meeting and rubbing shoulders with THEE TOP DOGS in the direct marketing and copywriting world, was something I WOULD NOT HAVE GOT at an emotional and visceral level if I simply read a book or watched these people on video.

 

   The Principle of Association is a powerful one. It adds a dimension of credibility that people who have not experienced it, would never ever realise. In a way, you get bragging rights. Done right, that can’t be too bad a thing, can it?

   And… it doesn’t stop there.
 

The Non Stop Flow of Vital Marketing and Advertising Insights

 

   In addition to the valuable resources that keep my mind on high alert, I absolutely intend furthering my skills, my abilities, my expertise by attending those BIG MARKETING EVENTS that I feel can bring enormous value to the people who hire me, as well as for the personal projects I am, and will be involved in.

 

   I've found speaking at marketing and copywriting events, exciting! Quite frankly, I just love it.

 Added to that, if you're looking for trustworthiness and competence, we could end up becoming the best team in your industry and profession!

Don't listen to me, hear what others say...

“Raja knows more about the techniques of persuasion than nine out of ten copywriters. He has a winning style, great determination, huge enthusiasm and unusual ingenuity” Drayton Bird Former VP of Ogilvy & Mather and Author of Commonsense Direct Marketing and Sales Letters That Sell

 

"If there was one copywriter and marketing mastermind I would rather keep under wraps and not share with anyone else it would be Raja. I would dearly love to keep him 'under lock and key' as a full-time member of my team ... In reality that's just not possible. Raja's genuine enthusiasm for each project he becomes involved with is overwhelming. He truly ensures everything that can be done IS DONE in order for a promotion to pull its best response possible. One little change Raja put in place within my marketing copy doubled the conversion rate of my subscription website almost overnight... When you find a copywriter like that YOU'LL want to keep him quiet too!"
Nick James - Entrepreneur & Million Pound Earner Via Internet & Mail Order

 

"Raja really is the Deepak Chopra of copywriting and direct marketing. Thanks for 

 all your insights and teaching" Caroline Eddins - Attendee at My Copywriting Workshop-Heathrow, London.

“Whether you take Raja up on any of his Marketing & advertising Services or not, probably doesn't make a lot of difference to the rest of the world. But, it could make a big difference to you! If anything, you should at least hear the quick fire magic that pours out of his head as it relates to your particular business.”

 

Ron Caruthers - collegeplanninginc.com
/http://www.kusi.com/ news/local/2383021.html
& Colleague in 10K per Person Sales Letter Workshop, Cleveland, Ohio.
 

“Raja’s copywriting and marketing, is magic and he has used them to great effect for us” JONATHAN JAY – MD of Europe’s Largest Coaching & Training Organisation, The Coaching Academy

 

“I had a 10 minute talk with Raja and he absolutely blew me away with the number of ideas he gave me to boost my profits in my business. He constantly asks question upon question to uncover the solutions to my problems. He really cared about me and my business and I would recommend him to anyone. He has one of the sharpest marketing minds I have ever met”
Hayden Sullivan – Marketer of Personal Care & Therapy Services

"Raja  is BRILLIANT! He has given me a ton of help and sound, practical advice. He is firing with ideas and strategies and is always focused to help you in your current situation and, moves you forward profitably, and with patience. I hang onto his every word and can't wait for his emails and newsletters also. If you get the chance to work alongside him...GRAB IT!"
David Nickalls - Pro Infomedia

 

Raja, let me acknowledge receipt of your excellent newsletter. I like the style and content and anything I can do to give it a plug... please just ask! Rob Warlow - Editor and publisher of The Online Small Business Success

Raja, your ideas are exceptional. I'll be using them for a number of promotions I'm doing. Thanks!
Troy White - Business Builder and Small Business Contributor to 'The Total Package'
 
 

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