On The Internet! Take the Self Improvement Tour
Melissa Ward - Web Strategist and Communication Expert MBA
Melissa Ward - Web Strategist and Communication Expert Quick Facts
Main Areas: Web Design, Search Engine Marketing, Comminity BuildingCareer Focus: Business owner and Speaker
Affiliation: Souther Saratoga Chamber of Commerce, Saratoga County Chamber of Commerce, Albany-Colonie Chamber of COmmerce, Malta Business and Professional Association, Web Masters Guild
A static brochure web site is no longer going to keep your site visitor's attention... people want interaction! Create a site that allows your visitors to interact with you and you will not just develop client relationships, you will create advocates!
For you: Word of Mouth Marketing is the most important and most cost effective marketing method for your products and services.
How do you amplify your word of mouth marketing?
The basics are: keep your customers happy. If you are doing right by them, then they will spread the word about you. People love to talk, to share ideas and opinions - give them that opportunity whenever you can.
- Creating communities: Find the right people to talk about you, create advocates.
- Who is your ideal client, define them then target them. Those are the people who will benefit the most from your product or service and want to talk about it.
- Developing tools that enable people to share their opinions
- Blog, newsletters, forums: make it easy for them to share their expereinces with others
- Motivating advocates and evangelists to actively promote a product
- Satisfy them, make them happy & excited
- Giving advocates information that they can share
- Email them, give a free sample, make yourself accessable to feedback.
- Participate in the conversations
- Let those people know that you are listening, that you care, that what they think MATTERS to you
- Researching and tracking online conversations
Favorite Quotes & Thoughts from Melissa Ward - Web Strategist and Communication Expert
A web site is an extension of your business. I should coincide with your current marketing plan, increase your profitability and your productivity.
You only get one chance to make a first impression - make sure that your web site properly reflects your business, philosophy and highlights the aspects of your company that make you unique.
Consider:
- Purpose
- Objectives
- Name - Brand Identification
- The look, feel and flow
- Who you are marketing to
- Where you are marketing
- Your Voice
- Your Vision
Getting Started With Melissa Ward - Web Strategist and Communication Expert
You have spent a lot of time and money developing your web site. Now you need to let people know it's out there. Your goal in the creation of your site is to increase your company's exposure and increase sales, contact and/or productivity.
Internet marketing does not simply mean 'building a web site' or 'promoting a web site'. Somewhere behind that web site is a real organization with real goals.
Internet marketing strategy includes all aspects of online advertising products, services, and web sites, including market research, email marketing, and direct sales.
Components of Internet Marketing Include (but are not limited to)
- Affiliate marketing
- Article Marketing
- Conversion optimization
- Customer engagement
- E-mail marketing
- Link Popularity
- Marketing 2.0
- Pay Per Click
- Press Release Services
- Search Engine Marketing
- Social Marketing
- Social Media Marketing
Contacting Melissa Ward - Web Strategist and Communication Expert
Visit the NewWard Development, LLC Web site and learn more about Web Site Design and Internet Marketing.
