Dr. Ruth Westheimer is a psychosexual therapist who helped to pioneer the field of media psychology with her radio program, Sexually Speaking. It began in September of 1980 as a fifteen minute, taped show that aired Sundays after midnight on WYNY-FM (NBC) in New York. One year later it became a live, one-hour show airing at 10 PM on which Dr. Ruth, as she became known, answered call-in questions from listeners. Soon it became part of a communications network to distribute Dr. Westheimer's expertise which has included television, books, newspapers, games, home video, computer software and her own website, www.drruth.com.