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Daniel Crack - Kinetics Design - The Art of Book Design (AOCAD)
Daniel Crack Quick Facts
Main Areas: Kinetics Design is a Canadian graphic design company that aspires to bring high-quality design to book publishing at cost-effective rates. ________________________________________________________________Best Sellers: Kinetics has designed over 600 books to date. We value the creative experience of reading a hand-held book, while embracing the technologies of the computer age. ________________________________________________________________
Career Focus: Our commitment is to design each book in a way that makes the best sense for the book’s author, publisher, and readers. How do we do this? First by carefully listening to our authors and publishers for their vision of the book and their sense of the book’s audience. Then by researching and responding to other published books to identify how each book will fit into its subject area and be appealing and unique to the target audience. ________________________________________________________________
Our portfolio of books is a portfolio of solutions
Or review our cover flash show for some examples of our designs.
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Daniel Crack, your key contact, has over 25 years experience in
graphic design and typesetting, focusing for the last 15 years on book
design. Daniel’s graphic design expertise flows out of his traditional
fine art background in painting and drawing. In 1979 he graduated from
Communication & Design at the Ontario College of Art and Design
(AOCAD). During the next four years, he worked for the well-known
designer Don Watt and at Cockfield-Brown Advertising in Toronto. In
1983 he founded Kinetics Design and worked for many corporate clients,
including IBM and IMAX Films. In 1992 Daniel refocused
his business on traditional typography and book design. Through his
understanding of pre-computer typesetting, analysis of rare books (many
of them in his own collection) and mastery of computerized graphic
design, Daniel and Kinetics Design continue to fill bookshelves everywhere with beautifully designed books.
Favorite Quotes & Thoughts from Daniel Crack
Don’t worry about what other people think,
because they don’t!
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Never judge a book by its cover …
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Many books I seen over the years have fallen short of the mark.
Yes, the cover design is very important and the primary advertisement for the book. But the interior design is just as important. It must be clear, easy to read and support the message of the book. Every story needs to be told. The traditional principals and rules of typography must still be applied.
I had the privilege of being taught this by Allan Fleming in 1997.
This is the art of book design at Kinetics Design.
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Getting Started With Daniel Crack
I offer experience in graphic design providing creative concepts, book cover and interior design, advertising campaigns, direct marketing, packaging, and other marketing media. I hold a diploma in Communications & Graphic Design and have a thorough knowledge of design principles, digital file preparation, print production and press approval. I have thorough knowledge of InDesign, Photoshop, Illustrator, Acrobat PDF, QuarkXPress, Microsoft Word and PowerPoint in the Mac environment.
- Proven ability in maintaining long-term, trusting relationships with clients
- Outstanding concept presentation skills
- Excellent project management skills, including managing multiple projects simultaneously
- Excellent production skills, including pre-press file preparation to meet print specifications
- Strong typography and photocomposition skills
- Experience in directing and shooting photography
- Comfortable with constructive feedback and willing to accept direction
- Positive, enthusiastic and easy to get along with
PROFICIENT IN CUSTOM DESIGN:
Book Covers and Interiors, E-books, Brochures, Posters, Catalogues, Annual Reports, Newsletters, Direct Mail Campaigns, Advertising Campaigns, Consumer Packaging, Print Advertising, Magazines, DVD Covers, POP Displays, Environmental Graphics, Retail Signage, Websites, Corporate Identities, Packaging Systems, Corporate Signage, Promotional Items
Contacting Daniel Crack
Daniel Crack
Kinetics Design
61 Norton Crescent
Georgetown, Ontario
L7G 1M9, Canada
Phone: (905) 702-9791
daniel@kdbooks.ca
www.kdbooks.ca
