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Why the CEO of
Concept Marketing Group Inc. is a powerful partner for your brand.
Purpose-driven from
the Start
Ask any college
graduate and they’ll tell you: The degree they earned translates very little in
the fast-paced, juggernaut world of marketing and advertising. Concept
Marketing Group’s CEO Barbara Spagnola recognized that ‘dirty little industry secret’
from the start. She also knew that the only way to master your own destiny was
to start your own business. After putting in stellar performances as a sales
and marketing manager with Armour Foods of South San Francisco and Western
Insurance Company of San Mateo,
Barbara started the first of two high-impact companies. And, more importantly,
she mastered countless revealing practices on how, and how not, to build a
powerhouse brand.
Building Sales
Forces from the Ground Up
For Barbara,
building a brand is so much more than slick marketing slogans and high-dollar advertising
campaigns. During her consulting experiences, she quickly learned that companies
with a sales force failed to give the team any direction-- the power of niche
marketing, how to thoughtfully approach potential clients, the right moment to
cold--the very core ingredients of a thriving business. This “burn them and
turn them” approach was costing these companies incredible sums of money in lost
sales and needless turnover. She began implementing focused sales training
programs, writing procedure manuals, and training and coaching account managers
on-site. And the results were nothing short of astounding.
Marketing Isn’t
Everything, But It’s a Huge Thing
Another one of
Barbara’s natural talents is creating a hard-hitting, multifaceted marketing
campaign. The days of “shotgun” marketing are nearly extinct. With countless
mediums and the reach of cyberspace, companies that bet big bucks and hope they’ve
made the right play typically have a very short shelf life. Her ‘full circle’
approach addresses the key aspect of marketing in the new millennium; a rich
mix of tried-and-true traditional concepts and promising current theories that
develops brands, sells products and services, and just plain old works. And
that’s exactly what Concept Marketing Group can do for your business. Take you
by the hand and empower your business to not only weather the storm, but build
momentum in any market condition.
‘Hands-on
experience. That’s the best way to learn your industry and be able to work
effectively with clients. You can’t successfully implement marketing strategies
and techniques if you haven’t used them, experienced the market, and taken some
“hits” on low producing strategies in your own company. We never offer a
marketing strategy or technique before we try it on ourselves--if we make a
mistake, it’s within our company and never with a client.’
--Barbara Spagnola
Chief Executive Officer
Concept Marketing Group, Inc.
‘One of my greatest
accomplishments in my early years was working with a young CPA who wanted to
start his own business. I literally threw myself into the project. I’m talking business
plan, marketing plan, advertising strategy--the works. I even became his sole
salesperson initially, learning his market inside and out. I positioned his
business as one of the premiere firms in Silicon Valley,
with a remarkable growth pace of 150% for five consecutive years.’
--Barbara Spagnola
Chief Executive Officer
Concept Marketing Group, Inc.
Barbara Spagnola
CEO Concept Marketing Group
8655 E Via de Ventura Suite G-200
Scottsdale, AZ 85258
T - 800-575-5639
F - 866-858-7488