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We live in a visual society where, right or wrong, personal branding is vital to your success. The fact is that your image, your presence and your manner affect how others judge your intelligence, honesty and character. Perception becomes reality. Those who want to excel in the business game understand that presenting a unique, polished professional brand is not only critical for personal satisfaction but bottom-line results as well.
But it can hard to take an objective look at how you appear to others, and even harder to change this image. Today, we're featuring an interview with someone who can help you get started. Shannon Smith is a leading image strategist and founder of Premiere Image International – a Contemporary Finishing School for Adults and the foremost provider of personal brand training. She is the author of Power Manners – How to Use Your Personal Skills for Business and Social Success.
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