Of all the work from home opportunities, Internet marketing may be getting the most scrutiny. While many are screaming that it's a scam, others are preaching its virtues.

Which is right? Is Internet marketing worth the trouble? Here are a few things you will want to know.

Internet Marketing Does Work

Almost all work from home opportunities are going to be called "scams" by the people who don't understand them. While it is true that any money-making industry will have scammers in it, the overall industry itself is legitimate.

Thousands of people make a part or full time income, and some even become wealthy. The difference is the same as it is for all work at home opportunities: education and application.

Do Your Homework

Yes, many gurus will make Internet marketing sound like a breeze, and in reality it is pretty simple. But how "easy" was tying your shoes before you learned how to do it? So difficult that you probably had velcro shoes.

Work from home opportunities also require knowledge to work. There are several gurus, websites, and books to learn from and you should never get all of your information from one source. As you learn the ins and outs of the trade, it will be much easier to get started on the right foot.

Stand Out

One of the biggest downfalls for those in the Internet marketing industry is looking for templates or turn-key solutions to quickly build sites, profiles, or blogs. The trouble is, if you are doing that, changes are so is almost everyone else. The few who aren't - the few who take the time or resources to create their own voice and marketing in their own way - are the ones who quickly become successful.

Think of any site you have bought a product from. Then think of sites that you have chosen not to buy from.

In many cases you will find that the ones you buy from are the ones that look polished, professional, unique, and trustworthy. The sites you chose to leave were the ones that looked unprofessional, untrustworthy, replicated, or something else seemed "wrong." This is the reaction you can easily evoke by doing things the easy way.

While it is true that certain formulas will help you earn money the easy way, you cannot take all shortcuts. You will end up with a cookie-cutter approach to your audience and they will get bored. That's the last thing you want!

With these tips, you can begin to lay a foundation for building a lucrative business online. Just remember, starting any kind of business does take work - often a lot of it in the beginning. You will want to do it correctly as you begin, so that the foundation is strong enough to support growth.

Of all the work from home opportunities, Internet marketing is one of the few that can remain interesting for your entire career. As you start to see success, you can branch out into new streams of income, ensuring that you never get bored yourself!

Author's Bio: 

Merv Stevens works in Internet and Network Marketing. For tips and advice to help you discover the best work from home opportunities go to his website: Wealth Success Ventures. Act now and discover how average people are achieving extraordinary results online by cashing in on the DIGITAL gold rush!