Article

Woodstock Peacefence: A Legacy Of Brotherly Love

Written by Beth A Hilton

Topic: PeacePublished August 8, 2009
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The very fence that couldn’t keep the love out of Woodstock ‘69 now binds the Bethel, NY-based Alexy family together in spirit, as their unique line of accessories formed from the original Woodstock chain link fence continues the legacy of www.PeaceFence.com founder James Alexy. In 1969, the organizers of Woodstock realized the fences they had constructed around the Woodstock concert site on Max Yasgur’s dairy farm in Bethel, NY, couldn’t possibly control the exuberant crowds they had attracted. They made the radical decision to make Woodstock a free concert. The announcement was made, the gates opened wide, and the fence became unnecessary. When the 400,000-plus concert goers dispersed after three days of peace, love and music, lengths of fencing were left behind. Soon after, a thrifty local farmer picked it up to contain livestock on his property, blind to its historical significance. In the 1980s, that farmer and the fence were both still intact when young James Alexy crossed their paths. James—enamored with the era even though he was born in 1969—had begun collecting Woodstock photos from local folks. He eventually met the farmer and a vision emerged: to share bits of the fence with others as collectible art and jewelry. He acquired the fence and two of the gates, and www.PeaceFence.com was founded as a family project. After James’ untimely death in 1999, the family of artisans decided to keep the project going in his honor. Sadly, James’ younger brother Jeremiah never fully recovered from grieving the loss of his brother, and also died in 2008. Cornelius Alexy—father of James, Jeremiah, Joseph and Elizabeth—lives just a mile or so from the original concert site with his wife, Sharon. Explaining the process James created, he says “We cut a bit of the fence, bend it, then shape and weld it into the desired shape, which is followed by a finishing process. To us, each one is a work of art. We don’t make a living at it; this is just our own way of honoring our sons’ memories.” Amidst the mass merchandising of Woodstock, the peace sign, and The Summer of Love (see Target’s massive storewide promotion), PeaceFence.com accessories truly stand out as one of the only authentic tokens of the original concert. Each comes with a notarized certificate of authenticity, and both everyday fans and celebrities are collecting the items. Alexy says sales of the necklaces and key chains jumped during the hullabaloo surrounding the 25th and 30th anniversaries, and orders are on the rise in anticipation of 40th Anniversary tours and tribute concerts around the world starting in August 2009 and continuing through the rest of the year. Alexy says that while he has a “good bit of fence” left, the supply is definitely limited. Owners of www.PeaceFence.com items say they make for interesting conversation pieces, as it is unique to wear authentic memorabilia to the events. Several recent New York governors are proud owners of the peace signs, as are numerous authors, musicians and artists. “My Peace Sign Pendant was given to me as a gift and is one of my most prized possessions,” says Joanne Hague, co-author of Woodstock Peace, Music & Memories: Three History-Making Days in '69, which was recently featured on Good Morning America. “Today it's usual to buy some remembrance of the concerts we've attended, but merchandising for Woodstock '69 was virtually non-existent. There are the posters, programs and tickets available from that 40 year old event, most just copies, and originals are very high priced IF you are lucky enough to find one, but to own a piece of the fence... a piece of history... something you can wear or carry with you... something that has its own ‘story’... is truly a remarkable, unique piece of ‘Woodstock’ for anyone's collection.” As many who have made the pilgrimage to Bethel, NY already know, the concert site is now home to the Bethel Woods Center for the Arts and the Museum at Bethel Woods, which opened in June 2008. In an interesting twist, the museum accepted the Alexy family’s 10-year loan of an original Woodstock gate to show in its exhibits, but declined to sell PeaceFence.com items in their gift shop, reasoning that the necklaces are original artifacts that a museum store should not sell. While that underscores PeaceFence.com’s authenticity, Alexy’s customers clearly disagree, as witnessed by their enthusiastic feedback sent to the PeaceFence.com website, which sells directly to consumers. In fact, the “Mother of Woodstock” Lisa Law-- author of “Flashing on the Sixties” and “Interviews with Icons” – says she proudly wears her PeaceFence.com peace sign. In her own words, “The peace sign that Roger gifted me is quite the conversation piece. Every time I wear it people tell me how they like it and when I tell them that it was made from the fence around the original Woodstock in 1969 they are even more intrigued. Then the conversation turns to the fact that I helped feed 200,000 people at Woodstock with the Hog Farmers and Wavy Gravy…The most recent time I proudly wore it was at the Rainbow Gathering in the Jemez Mountains of New Mexico. It is a great and most appropriate symbol of the times.” Law’s sentiments were seconded by another happy customer from Dallas, TX, who wrote, “The Peace Sign is one of the most enduring symbols of the 1960s. The pendants—made from the fencing that surrounded the Woodstock Music and Art Fair—embody the spirit of an extraordinary generation. Each is a one-of-a-kind keepsake…a sacred artifact that transports us back in time to those three memorable days of peace and music some 40 years ago on Yasgur’s Farm. Woodstock was a happening…a piece of Americana that never will be duplicated. Carry a magical piece of history and share the vibe of the Woodstock generation.” The Alexy family has enjoyed supporting the memory of Woodstock throughout the years, but nothing is as meaningful as knowing that their son and brother James’ art and vision will live on with every PeaceFence.com item sold. Today, the fence truly serves us the way James envisioned: it brings people together instead of keeping them apart. (www.PeaceFence.com)

Article author

About the Author

Beth A

Hilton is a communications veteran, owner/founder of The B Company and co-founder of New Age Universe. Formerly, she was Manager of Communications and Promotions for Warner Music Group, Inc., where she was responsible for creating partnerships and strategic promotions for WMG's Atlantic, Elektra, Warner Bros./Reprise, WEA Latina, and Rhino Record labels as well as its AOLTW sister companies when "synergy" was the word of the day.

Beth also gained valuable experience in Business and Legal Affairs at the premiere music reissue/compilation company, Rhino Entertainment, where she was also active in the company's Social & Environmental Responsibility Team (SERT) and the Women's Product Development Team, producers of the innovative female-targeted "Heartbeats" album series and the Grammy-nominated "Respect" box set.

Beginner her career as an associate editor at Harcourt Brace Jovanovich Publications (now Advanstar Communications), she became the youngest managing editor in the history of the company, winning seven editorial excellence awards for the fashion trade magazine she edited. During this time, she successfully filled a marketing/publishing niche in the bodywear marketplace for the first time by creating a magazine called ACTIVE!

Moving into marketing, Beth then joined Rowland Worldwide, a top public relations firm owned by the world - renowned marketing firm of Saatchi and Saatchi, to facilitate fashion marketing for their premiere client, E.I. DuPont de Nemours. As account executive responsible for the LYCRA spandex brand, she worked with leading fashion designers and editors to solidify the brand's presence in the trade community as well as among consumers. Beth also creatively contributed to the Teflon, Barbie, Mattel and the fantastic "Mall of America" launches, while also managing everyday press contacts and client relationships.

Beth established The B Company in 1989 to provide marketing and publishing services for the entertainment industry, a firm which she continues to manage. Current clients include individual artists, music managers and record labels in various music genres ranging from folk singer-songwriters to jazz, world, ambient and New Age music.

Past Event Marketing/PR projects for the B Company have included overseeing the Entertainment Committee for the Weingart Center's City Live Galas from 1999 - 2002, promoting the Wonderbra Model Search, Structure's Model Search Tour, the Academy Awards and the Prime Sports Network. Corporate publishing clients include e.i. duPont de Nemours, Ellen Tracy Hosiery, BBC Films, and Sara Lee Corp. Print publishing projects include articles in ENTERTAINMENT WEEKLY, THE HOLLYWOOD REPORTER, BACK STAGE WEST, SPORTING GOODS DEALER, BODY FASHIONS AND INTIMATE APPAREL, and ACTIVE !

Film and television projects include publicity for the award-winning short film "Grandpa's Funeral" for writer-director Patricia Resnick ("9-to-5"); development of scripts and projects for Storybook Entertainment with Showtime, Weintraub Productions, All-American Television, and CBS Entertainment; production coordination with TBS' ground-breaking mini-series "A Century of Women", and various production positions for Chanticleer Films/Showtime Networks.

Beth majored in Communications, receiving a Bachelor of Arts from Temple University in Philadelphia, PA. She also studied filmmaking at NYU's Institute of Film and Television and the music business program at UCLA Extension.

Beth supports various charity and fundraising organizations including The Variety Club SoCal, Children's Hospital of Los Angeles, The Weingart Center, The Rabuor Village Project and the many organizations embraced by her music clients. In 2002, she co-produced the change-making weekend "Race Rave at UCLA" with Barbara Laval and Suzanne Doucet, a program designed to promote open discussion and learning about racism and its effects on our society.

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