The COVID-19 pandemic has impacted nearly everyone across the world in some way. Businesses across the globe have been forced to adapt, change their main methods of working, or even close up shop.

Many businesses have been able to stay afloat thanks to remote working. Advancements in technology have made working from home a real possibility for millions of people. But, will the remote working plan work once the pandemic has passed and we’re looking at a post-lockdown world?

Adjusting to a New Normal

It’s still difficult to tell what “normal” will look like when we’re all able to get back to the routine of our daily lives. But, remote working has been proven to have many benefits for businesses. Employees who work from home are actually often more productive than they are in the office. Plus, remote working offers flexibility, and allows large corporations to reduce their office space and save money.

It sounds like a win-win for everyone, right?

While that remains to be seen, there are a few concerns as to how remote working might impact the B2B sector.

A B2B marketing agency in Kent said:”

“Working from home has been common practice for a lot of us in B2B for many years, but with the current unprecedented levels of government restrictions touching the majority of the workforce, most of us are now spending our entire working week at home.  As this inevitably continues for weeks and months, it will become routine for us, our colleagues, our customers and our suppliers.


First, there is something to be said for meeting face to face with a prospective business and/or customer. It helps to build trust, create first impressions, and allow both parties involved to feel more comfortable. Business deals that are done in person are often easier to get through and stronger bonds between businesses can be formed. “

While platforms like Zoom, Skype, or even Google Hangouts can work to replace face-to-face meetings, it will be interesting to see if they have the same effect.

With that being said, the flexibility of remote working can allow employees to “meet” with clients or customers at any time. If you’re dealing with businesses in different time zones, it’s easy to have an employee hop on a Zoom meeting with them at 6pm. Even though it’s technically “after hours,” the typical 9-5 workday will undoubtedly change after this pandemic passes, too.

The Future of B2B Offices

The reality of a post-pandemic world is that more people will likely be working from home. That might sound fragmented and even chaotic right now, but many businesses will likely find out that it’s actually more productive and cost-effective.

As a result, we’re bound to see large corporations shrink their office spaces in favor of something more intimate, as they work remotely with many of their employees. Society, as a whole, will continue to adapt and change and become more accepting of remote working and utilizing the platforms that make it possible. In some industries, it might even start to be expected.

If you’re in the B2B sector, it’s important to consider the positives of remote working, and how letting your employees work from home can save you time and money (especially in these uncertain circumstances) while boosting employee productivity and reducing stress. Don’t be afraid to do your research on some of these benefits, and decide how they can factor in to your overall business strategy as you move forward.

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