Part of what I do with some clients is getting them a new resume. Very often the most articulate and polished person has trouble "singing their own praises". One marketing professional, on paper, made herself sound like she was new to the business and not seasoned with twenty years plus experience.

A good resume is a valuable tool not only for marketing but also as a way of exploring who you are and what you have to offer an employer. The process of writing a resume helps you work out who you are and what you want to do. Your resume should be tailored to a job and an industry. And you need to know how your expertise fits with your career goals.

So I would always advise talking with a professional resume writer, career consultant or coach and discussing your goals and what you bring to the table. If you don't you may end up with something that looks good but is not really you! And doesn't work!

Author's Bio: 

David Couper is a career coach and writer who for the last twenty years has worked in Europe, Asia, and in the USA with major organizations including the BBC, Fuji Television, Mattel, Sony, and Warner Bros.

He has successfully coached individuals at all levels including CEOs of major companies wanting a new challenge, frustrated souls wanting to make their dream come true, and front-line employees laid off and desperate to get a job.

David has published seven books. His works on interpersonal skills, counseling in the workplace, and management issues (published by Connaught, Gower, HRD Press, Longman, Macmillan/Pearson Publishing, Oxford University Press) have been translated into Swedish, Polish, and Danish, and published in the UK and the USA.

David has a degree in Communication, a postgraduate qualification in education, is certified in a number of training technologies, and has a Masters in Psychology. He is a member of the American Society of Training and Development, Society of Human Resources Professional, Writers Guild and the British Academy of Film and Television.

He has dual US/UK citizenship and speaks French and Japanese.

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