During a presentation a long-time client of mine felt inspired to share more of her personal story than she ever had before—and significantly longer than I recommend in my Speak-to-Sell Signature Talk Formula.

Although it felt right to her at the time, and she got her best conversion ever, she still asked me if she had done the right thing. She wanted to know when it’s okay and not okay to break the rules.

Great question, right?

When It’s Okay to Break the Rules

I told her that it’s best to follow the rules in the beginning, because you want to learn the structure, prove the model, and make sure that you know how to do it.

But, remember, the Speak-to-Sell Formula is a structure, not a script, and I love structure, because, if used in the right spirit, it gives you freedom.

So once you get the structure down—you know all the pieces that need to be in there at some point somewhere; and you've implemented it enough times to understand that if you stick to it, it works, then, like my client, you can start to experiment.

You might feel the urge to try something a bit different and see if it works. Or, because you’re connected to the audience, you might feel the inspiration to bring in your own mojo and magic in a way that deviates somewhat from what I recommend.

All that is perfectly fine.

So When Is It NOT Okay to Break the Rules?
What you don’t want to do is what I did a couple of years ago.

In a media class I took, where we all got a chance to pitch to 20 television producers by Skype, our teacher gave us very specific rules about what to say and what not to say to position ourselves.

Well, being a pro at positioning, I got up there and, arrogantly, broke the rules. I told one of the ladies from the biggest channel that her hair looked great, because we had this girlfriend connection going and I felt comfortable leaning into that.

Everyone in the class, including myself, was very surprised when she sent back her list of interviewees and I was NOT on it. In fact, I was one of only two people out of 18 who did not get booked on that station. Ouch.

But it was such a great lesson about when it’s not okay to break the rules. You see, I tried to improvise from the beginning. I didn’t spend the time learning the structure and proving the model before deviating from it and getting creative.

And, as I painfully re-discovered, that usually doesn’t work.

If you would like to stop improvising—or scripting—when you speak on stages, teleseminars, webinars and interviews, and, instead, use our Speak-to-Sell Formula, in just three days you could be ready to step into the spotlight with a Signature Talk that you love, Irresistible Offers that sell and the confidence that comes from being ready. If that sounds great to you, join me in Tampa, FL, October 15-17, 2015.

Author's Bio: 

Recently honored as one of America's Top Women Mentoring Leaders by WoW Magazine, and recipient of the coveted eWomen Network Foundation Champion award for her generous fundraising, Lisa Sasevich, "The Queen of Sales Conversion," teaches experts who are making a difference how to get their message out and enjoy massive results, without being "salesy."

If you found today’s issue helpful, you’ll love Lisa's flagship product The Invisible Close where she reveals 97 secrets to influence sales using irresistible offers, get results without being "salesy" and maximize profits with no marketing budget!

Recognized as a sales expert by Success Magazine, and highlighted as one of the fastest growing independently owned private companies by Inc. Magazine for two years in a row, Lisa delivers high-impact sales-closing strategies for turbo-charging entrepreneurs and small business owners to achieve great profits.

According to best-selling author Brian Tracy, "Lisa Sasevich is one of the greatest discoveries in America today!"

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After 25 years of winning Top Sales Awards and training senior executives at companies like Pfizer and Hewlett-Packard, Lisa left corporate America and put her skills to the test as an entrepreneur.

And in just a few short years, Lisa created a multi-million dollar home-based business with two toddlers in tow. Lisa is the undisputed expert on how to make BIG money doing what you love!

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