For any IT reseller, maintaining a strong relationship with distributors is critical to be successful. It is a known fact that resellers do the job of purchasing products from distributors and sell them at a much higher price to end customers. This is how the business transactions occur in the reseller industry.

Now every distributor has its own product catalog, which is used by resellers to conduct business transactions. Now, there are different ways by which you can access product catalog of the distributor. An ecommerce platform allows resellers to manually upload products into the store. For manual upload, it is necessary that the distributor catalog is available in Excel Sheet format.

Distributor Data Feeds to access Product Information

For instance, if you are connected to Digitek distributor for inventory, it is important that the Digitek distributor catalog is available in Excel format. If it is not available, you will have to manually add the products in Excel sheets and then manually upload them into the store. This can be a time-taking job that can consume your valuable resources.

To avoid these error-prone manual uploads, choose an ecommerce platform that comes integrated with distributors’ catalogs. Many distributors have their own inventory feeds that allows automatic transfer of product information from one system to another. However, to implement data feeds it is important that your ecommerce backend is integrated with the distributor catalog. Data feeds come in a pre-defined file format and allows you to view timely information.

Say, you are using Ingram Micro catalog to sell IT products to your end customers. As we all know, the distributor sells millions of products and hence manually uploading it can be a tedious job. You can easily resolve the issue and automate the process with Ingram Micro ecommerce integration. This ensures that you get up-to-date product information from Ingram Micro automatically.

Ecommerce Integration

In simple words, when you integrate your online store with Ingram Micro, you are equipped to receive product data feed that allows you to quickly load data about thousands of products to your site. This product information that is sent to you is well-structured and current. So, as a reseller, if you want to receive product data feeds, make sure your website is integrated with the distributor catalog.

Each product in a data feed will have pre-defined attributes (product name, description, images, price, stock availability, etc.) in a well-structured format. Some data feeds available from distributors are updated on a daily basis. However, if you have real time XML integration with the distributor catalog, you can actually access stream of structured data in real time. For example, real time Online Azerty distributor product catalog integration will give you the opportunity to view product information in real time.

On the whole, days of manual uploading of product catalogs are long gone. You simply cannot depend on manual methods to view product information. So, if you want data streams from a distributor’s sever to your site automatically, Ecommerce integration is a must.

Author's Bio: 

Arnaldo is an American writer for various digital news publications. After being in the ecommerce industry for more than 15 years, he has a good understanding of what it takes to make an ecommerce business successful.