In the present era, there are hundreds of videos formats as per the requirements of the clients. Not all video producers can produce each of those types as they have respective specialisations. It is often the case that while hiring a video producer, both the producer and the client struggle to figure out exactly what type of video they would need to produce. It is the most challenging scenario in the business of a video production service. Besides, most clients do not have a clear idea of what they want precisely due to a lack of experience in this field. A video production service makes the job easier for the clients in this scenario by explaining the different types and helping them to choose the best fit for them.

What are The Questions That a Video Production Service Provider Should Ask the Client?

  • The foremost question that a professional video production service provider should ask their client is how long the video would be? Duration is one of the most important aspects of a video and partly determines its quality.
  • What is the goal of the client regarding the video?  Clients want to promote a business, product or a topic which is their goal broadly, seek visual marketing generally. It is better to clear these facts with the clients before starting the work. Apart from that, these production houses also offer facilities for personal use.

9 Common Types of Video Production Services Available on The Market:

  • Event Video Production Services- The duration of this kind of video ranges between 30 seconds to 3-4 hours. It includes teasers of an event, recap videos, a short advertisement, interview videos, live stream videos, presentation videos, concert videos or post-event music videos. If you want a multicamera feed, it takes a day-long shoot. The editing process for the same can take a month or more after the completion of the event. Performance videos, lecture videos, live event coverage, videos covering a meeting and sports videos also come under this section of video production service.
  • Commercial Video Production Services- This type includes advertisement videos, branded content, brand culture videos, sponsored content, promotional videos etc. The duration of this kind ranges between 30 to 90 seconds. A production team can shoot videos in scripted, creative, pre-roll video, documentary, and animated styles. If a video that is produced for the web is sponsored or boosted, it can be included in this category.
  • Wedding Videos- The duration ranges between 30 seconds to 30 minutes. It is an event video with a distinct format and hence categorised separately. The visual recapitulation of the wedding day is the love story behind the wedding, which is shot with vows and speeches for audio content. The add-on item in this event is multicamera of the entire ceremony.
  • Documentary Style- Duration ranges between 1 to 30 minutes. It is authentic storytelling driven by interviews. Most of the paid works have this basic kind of format. It differs from the hardcore documentary as it is used for promotions.
  • Corporate Videos- Duration ranges between 1 to 60 minutes. This term is used in a generalised manner for most video production services, but the format is widely variable. It can be a short video that is highly produced and can also be a long video for training purposes. They are mostly promotional videos.
  • Real Estate Videos- The duration is 1-5 minutes, and it is a visual treat using slider, drone, Steadicams, time-lapse and FX during the shoot. It comes along with a photography package.
  • Educational Videos- The duration of these videos may vary from 30 secs to 30 mins. It promotes a particular idea but not any organisation. In most cases, it is managed by a client, but money is given by a different entity. It describes community initiatives.
  • Music Videos- These are short duration videos, lasting for 3-6 minutes. It includes creative films, trailers, recording and lip-syncs. If the client doesn’t want an audio story to promote a brand or product, they go for music videos.
  • Social Media Text- These videos don’t last longer than a minute; the appropriate range is between 15-60 secs. These are visuals with texts that describe the information. Audio is muted in most cases, so music or audio is optional. This type is used in popular social media platforms like Facebook, Instagram, and Twitter etc. Select the type of video production service that best suits your need and hire one to attain your goal.




Author's Bio: 

Layla Flinn is a Sydney based writer and researcher, a regular contributor at Smooth Decorator blog. She writes about décor, gardening, recycling, ecology and business. She thinks all these topics fall under the self-improvement category. She believes in the power of sharing ideas and communicating via the internet to achieve betterment.