Online marketing is complex but an exciting one! Advertising agencies constantly tries to adapt to constant changes in marketing business. Opportunists remain one step ahead and that appeals to new markets or strengthen their reputation as advertising leaders, while others miss out on a key opportunity to retain their positions. They need to go beyond the obvious and stay ahead.
Gone are the days when consumers face restrictions. Now, they are daily exposed to a digital world filled with exciting new products, services and digital inventions.

Looking at the trends right now, it actually takes lot of creativity and innovation but totally worth it.

‘Search’ beyond Google:
“Googling” on Facebook? Yes! – That’s going to be possible which will lead to stronger search capabilities within social media. This will help brands in getting automatic visibility boost within the search capabilities. A great tool indeed!

Let consumers feel like a king:
If someone shares a good buying experience with you, then majority of the time the other person will believe it. Marketers can use this strategy by making User Generated Content. Brands can use and share their customers experiences as content. Let consumers use platforms such as Youtube, Pinterest, Instagram, etc as marketing channels.

Snapchat:
A video/photo messaging app that allows users to take pictures, record videos, send texts, etc. It has overnight gained popularity and taken the social media by storm. Brands have also started accepting it. You can create teasers for upcoming services or products which helps in adding exclusivity to your campaigns or generate content for the younger generation making consumers feel part of the experience.

Healthy living goes digital:
The rise in technology has a major impact on health and lifestyle. Consumers are becoming more and more dependent on digital media than ever before. Hence the need to integrate new ideas by providing consumers the healthy living experience. It can be used as an advertising tool to retarget consumers or create more cool ideas.

Through Pinterest:
Pinterest has stepped up as a major tool in the marketing sector. Brands will be able to target a specific person based on their interest with the pin.

Content Remarketing:
Content is the new king and does wonders in marketing. Writing blogs, articles, e books, etc, are the various ways to do so. The trick is how do you keep the viewers hooked for long and read your content? This is where content remarketing comes. It’s a process of tagging visitors on your site and retargeting them with content after they leave. This gives advertising agency the right opportunity to talk to people who are already interested in what you have to offer. Show them something interesting and new while they are watching a YouTube video, reading the news or checking their emails. Your piece of content could act as a reminder that sends them back to your site and initiates a buy.

Through Instagram:
The society we live in today thrives on visualization and Instagram just fulfills that need. Within a matter of time the big heads at corporate would use it to their advantage.
Start thinking of new creative ways and advertise through Instagram. You can create either a carousal ad or 30 second video ads. Such trends will definitely change the digital scenario and will create opportunities both for consumers and advertising agency. Make use of this revolution to our new advantage and attract more attention of the consumers.

Author's Bio: 

AdWINtage was founded in 2002 by Mr. Vineet Kathuria in Chandigarh, India. Our objective has always been to build up brands and do the kind of advertising that sells. And we’re proud to say that we practice what we preach.