In the world of technology, communication has become easier than ever. The world has now shrunk from a vast populated land to a network of communicating individuals living in a global village. People from all over the world have come closer and distances have decreased as an individual is just a click away.

In this growing network of people, a new theory has emerged, the idea of ​​6 degrees of separation. The idea behind this is that between you and anyone else in the world there is just a chain of no more than six people. This emphasizes the importance of online communication and how it has made the world so much smaller.

This is the power of social media and the developments in online communication. An event in one part of the world reaches the second part in seconds. Imagine if that news or event was about you. The importance of this technology is the ease it provides. Using this tool to your advantage can bring you a lot of benefits.

Social Media Marketing makes its name world famous.

This is your ticket to fame internationally. Your company or name could be known worldwide with millions of followers and fans. Millions of people can access these sites where people communicate online and express their views. Once you enter the world of social media marketing, all of these people will become your potential leads. Their services are simply a search away.

Promote your business or product as a serious product.

This technology gives you access to practically everyone and all its inhabitants. They are there to read and share everything you have to say. This is your chance to establish an image for yourself that says "Hello! I am here to do business" and "I take the product or service I provide seriously".

It brings you closer to thousands of people without much effort.

Marketing on social networks is practically free. If you were to try to reach millions of people by physical means, you would have to make a lot of investments. This technology is the way to reach your potential clients more efficiently, not only in terms of finances but also in terms of time.

It gives you feedback on the type of viewfinder you have.

An interesting thing about marketing on these social websites is the level of feedback you can expect. Using social media marketing can in fact educate you about the people who are or might be interested in your product or service. This gives you a better opportunity to alter your campaigns for better results. You can know the number of people who visit your page, or the ages of the people who comment or share your posts, or even their ethnicities, localities, religion, hobbies and preferences. You educate the world about your product and social media marketing educates you about the people who were interested in it. He knows them personally through the social network.

Established an efficient communication channel between you and your client.

Your customer may have a problem or need help or want to ask more about your product. His presence on social networks allows him to respond to it on a personal level. This in turn assures the client that you are responsible and instills a sense of trust.

Author's Bio: 

Social media platforms generate excitement, drive business, and serve small businesses as low-cost / no-cost marketing tools.