What is Google Ad Words?
Google Ad Words — Google is the biggest brand today one could possibly think of and is getting over 95 percent of their annual $60 billion income including the fact that there are almost 1 billion business users in this.
Google is also one of the biggest search engines currently this is also one of the biggest reason that it is able to provide such a big platform for advertisers, the higher your audience the higher your revenue. Google Ad words are the place where businesses have to pay to get their websites rank top in the searches. Google takes $1 for every 3$ this is the ratio charged. Google Ad words are an easy and fast way out to any profit.
People search for a service or product which Google provides/shows them, now when people will come looking for something there are surely more chances that they will buy it, this is how businesses revenue and profit increases. Google does love big brands you cannot beat them in SEO stuff as long as you are another big brand let’s just believe that.
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But you will see in the above image is the new “oven story” brand coming out of nowhere to hack into swiggy’s revenue and is already beating with “uber eats”. Thus if you play quite smart in Ad words and use some of the high income generating keywords then you can surely go for the good revenue beating up the odds.
Also, Google gives you the best keywords planner in the market that lets you get high income generating keywords. BOOM!!! You have cracked the secrete Ad words. But it is not that simple now that Google is also smart it tries to run down every aspect of your marketing. People are very specific about their searches they don’t want unrelated Ad’s thus Google does according to them.
The Ad words are just like a market auction where people over the keywords to get their Ads at the top so that they can generate the maximum revenue. But it is not just about the bids that will make your Ads come at the top.
Great Quality Ad(Website+Ad Relevancy) + Impressive Bid = 1st Rank Ad
There are few things to keep in mind when starting as a beginner with Google Ad words because it does look easy but actually, it’s not. It can easily bring back you to 0 if you are not paying much attention and just spending the amount. It is fast in generating revenue but still one need to have patience.
Get fixed, make a budget that you need to spend so that you don’t overspend and also so that you know how much revenue are you generating over what money.
Things were complicated before now they are easy enough to navigate.
Be patient the most important aspect for earning well through Ad words you need have a little bit of patience so that you don’t spend your budget too fast and neither you quit too fast.
These are the key factors to any Google Ad words account success. Google is running a business thus it will also want to generate the maximum revenue but if this would be the scenario to generate the maximum revenue then Google would have shown Ads from the top bids which could have been horrible and no relevant too but Google is so much concerned about its users that it doesn’t show the Ad from the maximum bid. Instead, it shows the Ad from the most relevant Ad copy and also on the basis of the most impressive bidding. But this also is a business strategy that helps in growing the business. Let’s take an example below as if-
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