What Is Business Management Platform & Why You Need It?

Believe it or not, but managing a value-added reseller (VAR) business is never an easy job.
You have to keep track of key performance indicators (KPIs) on a regular basis to analyze your business performance. Moreover, you have to monitor your team performance to meet your organization's business goals.

You can easily handle these activities using a business management platform. It is a unified solution that comes loaded with a wide range of features. It has various software modules that together help you to run your business more efficiently.

A business management tool links different modules such as eCommerce, quoting, catalog management, CRM, HR, etc., in a single interface. The main purpose of using this tool is to automate various tasks that are otherwise done manually.

Here's how a business management platform can help you to grow your business:

Streamline your Ordering Process

A business management software has built-in eCommerce capabilities that allow you to automate your ordering process. It comes with basic as well as advanced eCommerce features that will strengthen your online presence and maximize your revenue.

When you use an eCommerce store, you don't have to take orders via email. That is time-consuming and error-prone. Instead, capture orders automatically in your eCommerce back office and send them to your supplier with a single click of a mouse. It eliminates the re-keying of data and manual order processing.

Sales Management Tool

A business management platform has a built-in VAR sales management software that helps in closing more deals. It automates various sales-related activities so that you focus on driving your business revenue.

Whether you want to create a quote or convert it into a sales order (SO), the process can be automated so that you don't waste your time managing it manually.

The sales management software will simplify the day-to-day tasks of your sales reps and reduce manual work. With this tool, you will be on top of your sales process and improve close rates. You can visualize your sales pipeline more effectively and gain actionable insights about leads.

When you use this software tool, you don't have to generate reports manually. You can generate automated reports that provide information related to weekly/monthly/quarterly sales.

The software application also comes with built-in reports that can evaluate the performance of your sales reps. You can find out the star performer in your company as well as identify underperforming sales reps.

With a sales management tool, it is also possible to implement lead prioritization so that you can rank leads based on their quality.

Analyze Consumer Behavior
Analyzing consumer behavior is extremely important for every business. It is the foundation for driving business growth.

A business management tool has a built-in CRM tool that will provide deep insights about your customer needs. You can get a good idea about what can be done to capture your customers' interests. You can find out their buying pattern and check which products are giving good business.

Using the CRM software tool, you can identify the likes, dislikes, and preferences of your customers and accordingly redesign your marketing strategies to grow your business. For instance, CRM keeps track of their past purchases so that you can suggest similar offers
and increase your chances of a sale.

Boost Productivity

With a VAR software at your disposal, you no longer have to handle complex processes manually. You can automate a majority of your operations, allowing you to focus on other important activities that help to improve your business.

You can use your time more wisely and concentrate more on tasks that deliver long term business growth. For instance, you can devote the majority of your time in finding leads and closing more deals.

KPI Dashboard

A business management tool has a KPI dashboard that displays all your KPI metrics in place. This helps you to analyze the success of your business in a better way. You get good insights into how your business is performing on each KPI metric. You can identify the problem areas of your business as well as know areas that have given satisfying performance.

The information that you get from a KPI dashboard will enable you to identify the obstacles and challenges in managing your business. Using the KPI dashboard, you can evaluate whether your organization can achieve its strategic goals.

On the whole, business management software has all the necessary tools to grow and scale your business. It will help you to maximize your time, run your business more efficiently while delivering the best value to your consumers.