What is Affiliate Marketing?
Affiliate marketing is the process of earning revenues by promoting other’s products or services. An affiliate marketer promotes other’s products or services on their website or blog and gets revenue on the leads/sales.
What is the Future of Affiliate Marketing in India?
Affiliate marketing is an important part of digital marketing. Digital marketing is growing at a very fast speed. Affiliate marketing has a good contribution to the growth of digital marketing. Affiliate marketing helps in generating 15 to 20% of all online sales. As per IAMAI (Internet and Mobile Association of India) report, affiliate marketing will cross the $835 million mark by the year 2025
Buying behaviours for product or service has changed, now people have started buying almost all products or services online like grocery, clothes, insurance policies, medicines, TVs, fridges, holiday packages, books, etc.
This behaviour change has forced companies to sell online, to generate sales companies are teaming up with affiliates which has given a new shape to affiliate marketing.
Is Affiliate Marketing Profitable in India?
In India, an Affiliate generally earns a 10–15% commission. His total monthly earning depends on sales or leads that he generates for his tie-ups. Suppose the commission rate is 20% and the product price is 6,000/- and he generates 30 sales in a month, the affiliate will earn 36K per month from that tie-up and that particular product affiliate program. If he has more products or tie-ups, his earning will be more.
How to Start Affiliate Marketing in India?
Since affiliate marketing is a profitable business, the competition in affiliate marketing is also there. To get a good start is very important.
You can follow the below guidelines to get a good start on your affiliate marketing.
Step 1: Create Your Website or Blog: You need a website or blog platform to get traffic so that your audience will be able to view and engage with the product or service you promote for your tie-ups.
Step 2: Choose your niche: You need to choose your website or blog topic carefully to get large traffic, rather than choosing a category where the search is limited to few thousand you need to select a category that has a large audience. For example, if your blog is focused on Pendrive then the audience will be limited, if you write about a computer gadget it will have a large audience and if you write about an electronic gadget it will have an even large audience. Your blog or website should be related to that product or service you want to promote, so that you have traffic of the audience who are interested in that particular product or service.
Step 3: Sign up for Affiliate Program: You need to contact the company, understand rules and regulation, and need to create an account with them.
Step 4: Create content to promote affiliate products: depending on the product or service you can create content for example tutorial for hosting services and product reviews and blogs for cosmetic products etc.
Step 5: Drive traffic: To promote the content more you need to drive more traffic to your blog and site so that you can generate more sales or leads. You can do it through optimizing the website for SEO or through paid campaigns on search engines and social media platforms or through email marketing.
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