Digital Marketer in our sense is a person who is well aware of current online marketing trends, strategies and pipelines of how to get them done. Thus an online marketer must know about free tools that will help him/her to do what is required in the best possible manner.
Today the internet is flooded with free digital marketing tools for entrepreneurs like you and many others. People are trying to take their venture at a new stage and these free digital marketing tools are ready to get you where you want. All they require from you is your personal details and some information.
Below you will be reading about the top best free digital marketing tools that will help anyone no matter it is a digital marketer or even a common person. The tools mentioned below will be from day to day use that will help you in every aspect of insights and analysis and further many more, but still, if you feel like we have left some of the essential tools then feel free to let us know in below comments. Many of the tools below will also help you in CRO(Conversion Rate Optimization), personalization and marketing automation. If any of these tools you feel like using, use it to the fullest and let see how does it work that would also provide much greater information to our digital marketing industry.
Tool 1 — Free Digital Marketing Tools
Website Performance Analytics — Smylelytics
Unless and until you are really good at calculating statistics till then analyzing the website insights and traffic and data can be very exhausting and mind bombing task.
This tool helps in analyzing different key performance indicators that tell you how your visitor interacts with the website so that you can enhance the website accordingly in order to increase the user interaction and your conversion.
An extremely user-friendly tool that not only generates your websites stats but also creates your bi-monthly report of website traffic and insights.
All they require from you is a just some credentials and then it all free. The report it generates is fun to see because of its personalized pictures experience you can just see the pictures and get the knowledge whether if your website traffic and other insights are good, medium or if it requires your attention.
Tool 2 — Free Digital Marketing Tools
Email marketing — Mailchimp
E-mail marketing is considered to be one of the most cost-effective methods to generate good ROI which is “Return on Investment”. It just says or defines the amount you have got back from what you invested. This marketing technique lets you generate the highest ROI because the initial KPI or goal in this is so simple collecting email from people is simple enough.
Mail chimp, on the other hand, is also considered to be one of the best e-mail marketing tools. Its free version which is like free forever allows you to create or have a list of maximum 2000 subscribers and 12000 emails per month. Mail chimp apart from just this and campaign building provides many other better services that are free too, some of them are mentioned below-
Media storage options
Email designing themes
List creation and management with easy segmenting options
Sign-up forms
Drip campaigns
A/B testing
Analytics revealing CTRs, clicks, opens and more
Subscriber data based on engagement rates
Third-party app integrations like Google Analytics and social media
Check out another article click on Why Local Search SEO Is Important?
Tool 3 — Free Digital Marketing Tools
Blogs topic research — Answer the Public
Blogs are the main part of your website family that helps in creating the goodwill of the website over a search engine. Blogs are the main reason that makes your website show in the search engine organically or in non-paid results.
Blogs are the key source for your website traffic. Thus in order to know to get more traffic you must know what your customers are searching on the web in relation to your business.
In comparison between a search engine and Answer the Public tool is that this tool is dynamic which helps in knowing the topmost search topics according to your keyword, language and customers search.
It simply works like a search engine in which you just have to enter your keyword in relation to your business and what your customers might also search. The tool will then create a report for you that will have a tree of topics which will further include real searched topics, trending search queries which are commonly searched in accordance to your keyword.
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