What are the specializations in communication design

A career in designing is a fruitful one. It is an ever-expanding field due to its increasing usefulness in a lot of domains. Whether it is designing a website for an engineering company or hiring an interior designer to decorate an office, the various disciplines of designing have an impact on all walks of life. One such discipline is communication design.

Communication design is the branch of designing that deals with creatively expressing a message to imprint it in the minds of the target audience. Due to its nature of work, the discipline is highly sought after by design students. They pursue a B.Des in communication design to learn about it in detail. Furthermore, the course comprises of four specializations - Graphic Design, Video Design, Animation Film Design, And User Experience Design. It gives students the option to pursue the kind of career they wish to. To help students with the information needed to make an informed decision, here’s a detailed overview of each specialization.

1. Graphic design

Graphic design is the process of creating visual concepts that captivate the audience and communicates ideas at the same time. Graphic designers showcase this form of visual communication through typography, photography, and illustration. Furthermore, the symbols and texts used in the graphic convey their message to the target audience. This form of communication is used in corporate design for logos and branding, editorial design like magazines, newspapers & books, advertising, web design, product packaging, and signage.

2. Video design

With the increasing use of motion graphics and live camera feeds, the field of video design is getting a lot of prominence. This is because video designers are responsible for the overall conceptual idea of the video content while integrating ideas from other design areas. To shoot such content, video designers use methods like 2D and 3D animation, motion graphics, stop motion animation, illustration, etc. They also have to make sure that the video is shot under proper lighting. Since the entire process has to be completed in the allocated budget, video designers have to meticulously plan out the elements to be used in creating the video.

3. Animation film design

The concept of animation film design has greatly impacted the film industry in India and abroad. The number of animated movies year round are living proof of it. Hence, students wanting to make a career in this lucrative field should opt for this specialization. They will learn about the fundamentals and techniques of pre-production, animation scene planning, character design & development, 2D and 3D animation.

4. User experience design

A website’s user experience (UX) is as important as its user interface. A good UX design ensures that a user’s journey is smooth, pleasant and will make them want to revisit the website. Therefore, a UX experience designer plays a huge role in getting these factors right. With the help of graphic design and colour composition, UX designers create a path that logically flows from step A to step B, so that the website navigation makes perfect sense to the user.

These specializations are available in B.Des in communication design, one of the best communication design courses in India. Graduating in one of them will lead to great work opportunities and a very rewarding career. All the best!