It is a known fact that promo codes have a positive impact on conversions. Also referred to as coupon codes, it is a popular way to incentivize customers to make purchases online. However, you should have a clear idea about how to use these promo codes in the right way to increase sales.

New Visitor Codes

Entrepreneurs often say that first time visitors rarely convert. However, if you offer special discounts to first time visitors, there is no reason why wouldn’t they convert. New visitor codes allow you to create special offers for anyone who is visiting the site for the very first time. In a nutshell, only first time visitors can view these special discounts.

New visitor codes are often associated with pre-launching your website. This will not only help to attract visitors to your site but also increase the possibility of massive conversions. So if you have decided to Build an ecommerce store, make sure to use visitor codes as pre-launch offers.

Abandoned Cart Coupons

This is one of the best ways to deal with the issue of cart abandonment. As we all know, cart abandonment is a major problem faced by many online entrepreneurs. It is a serious concern as it can have a negative impact on ecommerce revenue. Often, high shipping cost and taxes are the main reason why customers abandon cart.

Quite a few ecommerce businesses handle cart abandonment by sending emails to those customers. For instance, if you Sell ink cartridges online, you might consider using email reminders but sadly it doesn’t work. A better option is to send coupons that allow them to shop online with free shipping over $50.

Free Shipping Codes

Mounting evidence has shown that free shipping is one of the prime reasons why online consumers lose interest in shopping. No matter how much discount you offer for your products, if you are going to compensate it with high shipping costs, it doesn’t work.

The key to increase conversions and boost sales is to offer free shipping promo codes. Free shipping is found to be one of the most important marketing strategies to get successful results. As an online retailer, you can expect a significant increase in purchases per visit.

Loyalty Reward Codes

Do you want to make your loyal customers feel more valued? Do you want to make them happy? Do you want to make them feel more special? An excellent way to do this is to offer loyalty reward codes. As we all know, gaining customers is hard but even harder is to retain them.

Your loyal customers are your biggest assets as a majority of your business revenue will come from your existing customers. Offering customer retention strategies in the form of loyalty reward codes can work wonders for your business. This can go a long way in maintaining a healthy relationship with your existing customers.

Loyalty reward codes in the form of gift hampers, voucher and special occasion discounts is a very good strategy to retain customers online. Many businesses that Sell computer hardware online offer component discount codes for their existing customers.

Seasonal Coupons

Deals, deals, deals! Customers are looking for festive offers in the holiday season. Offering end of season sale coupons and promotion codes is another strategy to encourage visitors from making purchases on your site.
During the festive season visitors expect massive discounts from ecommerce stores. For instance, you can start a Quiz competition in the festive season. Make sure the questions are simple and give them discount coupons only after they submit their email address.

Once you have their email address, you can always send them coupon codes during other festive events such as Valentine’s Day and increase customer retention rate. When you provide seasonal promo codes during the festive season, customers find it too hard to resist.

Social Media Codes

Want to increase sales through social media? The answer lies in using social media codes. Many entrepreneurs in an attempt to boost their online business share promo codes on social media channels. With increasing usage of social media for online shopping, offering social media promo codes can certainly help to attract visitors to your site.

Irrespective of what products you sell on your store, don’t forget to follow a dropshipping business model. Dropshipping gives you the freedom to start an online store without worrying about storing inventory or shipping orders. If you are connected with the right Dropshipping suppliers, it can definitely help to run your online business in a hassle-free way.

Author's Bio: 

Arnaldo is an American writer for various digital news publications. After being in the ecommerce industry for more than 15 years, he has a good understanding of what it takes to make an ecommerce business successful.