In today’s competitive market, it is essential that companies project themselves as unique. The uniqueness should reflect on their products, services, or branding activities. This helps in creating a perception of originality, where brands can offer an experience that the consumer won’t get anywhere else. Fashion communication design plays an important role to create that perception.

It is a discipline of design which intends to present a product to the customers through visual communication such as video, graphics, photographs, etc. By highlighting the product’s appealing design and usefulness, fashion communication makes it feasible for brands to communicate the right message to the target audience.

Since fashion communication combines designing with the market, pursuing a career in this discipline is an attractive proposition. If you are one of these students, you should join one of the best fashion communication colleges in India. Here, you will learn about the various types of fashion communication design in detail. Which are these types? Let’s find out.

1. Graphic design

Through interesting visual concepts that aim to communicate ideas, graphics design captivate the audience. The form of communication used to visualise these ideas are typography, photography, and illustration.

The use of graphic design is used for editorial design such as magazines, newspapers & books, advertising, web design, product packaging, and signage.

2. Branding design

Branding design involves creating visual components that help the brand differentiate itself from its competitors. The brand design could be as simple as designing a logo, which acts as a visual representation for people to relate with it. Thus, it helps in creating a brand identity, which customers associate with a high level of credibility and quality.

3. Event design

Brands are known to conduct events when launching their product. It not only makes the product familiar with the audience but also boosts its chances of becoming a success. Hence, planning such events becomes vital.

First of all, to make a lasting impression amongst the attendees, it is important to empathise with them. An event manager has to understand what the audience expects from an event and what aspects of it frustrates them. Accordingly, the planning and designing of the event take place to make sure attendees not only enjoy their time but experience something different.

By learning fashion communication design from one of the fashion designing colleges in Pune India, you will learn how to use these types for marketing and branding purposes. We hope this has helped you understand the different types and what each of it offers.

Author's Bio: 

In today’s competitive market, it is essential that companies project themselves as unique. The uniqueness should reflect on their products, services, or branding activities. This helps in creating a perception of originality, where brands can offer an experience that the consumer won’t get anywhere else. Fashion communication design plays an important role to create that perception.