Facebook is unarguably the biggest social media platform in the world. It is the undisputed king of the social media industry and has gradually become the most used social media platform in the world. According to Oberlo, Facebook has more than 2.6 billion monthly active users and almost 1.73 billion daily active users. Moreover, it also savours a significant reach with nearly 60.6% of all the internet users (globally) having access to the leading social media platform.
The top influencer marketing agencies in India believe that Facebook is a highly convenient platform that connects more people than any other entity in the world. With the number of users rising every day, it has established itself as the most popular and ideal social media platform for promotional and advertising purposes. In fact, a study by Oberlo asserts that more than 80 million small businesses around the world already use “Facebook Pages” to connect with their target audience.
Leveraged with high popularity and incredible reach, the platform has also attracted the eyes of top brands and marketers in India as well as other countries. For instance, many world renowned brands and businesses are now collaborating with top influencer outreach agencies and content creators agencies to power their influencer marketing campaigns and make the best use of Facebook Ads.
Here are some important benefits associated with Facebook ads that you should definitely know:
1. One of the largest audience base
As mentioned earlier, Facebook savours a substantial global reach among the internet users. This alone makes it a highly appropriate platform for running ads. Technically speaking, only the world’s biggest search engine Google surpasses Facebook in terms of reach, with the former managing more than 40 thousand search queries every second.
2. Uses the most engaging ad format
As per the top content creator agency in India, videos are the most engaging and attention-grabbing content format in the social media domain. This is of high advantage as Facebook typically runs majority of the ads in video format. For instance, it demonstrates products in motion and exhibits their features in a creative way. Moreover, it also allows the user to display ads on extra placements, namely Instagram and Messenger.
3. Increases brand awareness
Facebook ads can play a pivotal role in achieving major marketing objectives as they are highly capable of fulfilling two primary promotion-related objectives i.e. brand awareness and video views. According to the top social outreach agencies in India, Facebook exhibits the ad in front of a large audience that can eventually help brands in increasing traffic on their main website. It can also generate leads and potentially make users interested in the brand. Moreover, brand awareness was also the cheapest objective of Facebook ad campaigns in 2018. This doubles the advantage as it simultaneously saves money for the brands.
Conclusion
Facebook ads are leveraged with various benefits for brands and businesses. For instance, a survey asserts that at least 68% of the marketers have used Facebook ads for communicating with their relevant target audience. This has greatly benefited Mark Zuckerberg’s firm, with the company bringing in almost $17.44 billion in ad revenues during the first quarter of 2020.

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