Article

Wealth Attraction for Copywriters: Stop Making a Living and Start Making Killing

Written by Seth Czerepak

Topic: Writing ToolsPublished November 21, 2010
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Have you ever read about the copywriting profession and wondered how there are copywriters who make six and seven figures and others who barely scrap by, or even moonlight it and never make enough to quit their day job? What’s the difference between those who are making a living as a copywriter and those who are taking in steaming hot piles of cash on a consistent basis? If you’ve been wondering about this, you’ll want to read this because the answer is simpler than you might think...

The “Not So Secret” of Wealth Attraction

You might have heard that wealth is attracted to people who think like wealth people...but this is a deceptive belief. Wealth is attracted to people who behave like wealth people. Thinking like a wealth person isn’t that hard to do, there are LOTS of books on the subject and more coming on the market every day. However, changing your thinking alone won’t change anything, you have to change your actions to match those of wealthy copywriters or marketers...and this pretty much goes for success in any profession.

What are some of the actions of wealthy copywriters? First, wealth copywriters are more than just writers, they’re hard negotiators and marketing experts. If you simply play the role of the writer who takes assignments does the work and collects the money, you’ll probably never be collecting a lot of money for what you do. However, if you get actively involved in helping the customer succeed with their marketing and if you have the stones to tell them where their marketing approach is weak, you’ll find that something very interesting happens...

You’ll start turning away the wrong customers and start attracting the right ones...that is, the customers who value your expertise and who are willing to admit that they don’t know everything. Think about why people pay money for experts, because the expert has knowledge which the customer does not have. If you have the “customer is always right” attitude and are too afraid to position yourself as an expert and point out how they can improve their process, you’ll only earn the wages of a hired gun.

I recently had a customer come to me for a copywriting project, and I saw a hole in his marketing funnel...an opportunity for him to earn another $800 a month. Is there a possibility he might have told me to get lost? Yes, but that’s a clear sign that he’s looking for a hired gun, not an expert. However, he took my advice, and while the money earned was of great value to him, the trust I earned as an expert was almost equal in value.

What kind of a copywriter will you be? I can tell you this much, the difference between these two paths can literally put a zero to the right of the figures you’re earning right now. I’m guessing that might work for you.

Article author

About the Author

Seth Czerepak is a personal achievement expert, professional copywriter and the Vice President of VQ Success LLC. Seth has been practicing and studying the strategies of behavioral transformation and personal leadership development for fifteen years and has empowered hundreds of people to make positive changes in their lives. He has coached people from various backgrounds: athletes, salespeople, corporate executives, parents, couples, teenagers, medical professionals, artists, freelance entrepreneurs and even people suffering from substance addiction and depression. Seth Czerepak is no stranger to the challenge of personal adversity, having successfully used the method of Value Driven Transcendence to overcome addiction, poverty, divorce, obesity, and financial ruin, and to restore the broken relationships in his life. He has learned the difference between personal leadership development theories which have no place in real life and practical strategies which can be used to create genuine results.

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