It’s amazing what people do studies on, but I found his study to be quite interesting whether it be for the benefit of your home based franchise, if you are searching on how to become a top producer in sales, or whether you are searching for a different path for your life. Hopefully you will as well.

There was French entomologist who once led a group of processionary caterpillars onto a rim of a large flowerpot. The head caterpillar eventually met up with the last caterpillar of the line and all of the caterpillars formed a circle around the flowerpot with no beginning and no end.

For those of you who do not know what a processionary caterpillar is, it is the habit of the caterpillars to move over the ground in long head-to-tail processions.

In this study, the line of caterpillars circled the flowerpot for seven days and seven nights until they finally died from starvation and exhaustion from circling the flowerpot on a continual basis. What was interesting was that there was plenty of food nearby for these caterpillars to eat. The caterpillars could have easily broken their chain to eat the nearby food, but because they didn’t break their circle or their habit of following one another; they died.

Now, here comes the lesson; people behave in much the same pattern as processionary caterpillars in both their home based franchise and in life. Our habits and our ways of thinking are deeply programmed into our conscious and our subconscious mind and are difficult to break.

Many times, even if these habits are disastrous for us, for our home based franchise and for our goals and dreams, dealing with these habits are more comforting and easier than making the effort of change…no matter what the ultimate cost is to our success, achievement and freedom.

A close to home story to illustrate this point is that my mother in law died of lung cancer last year. She was the director of nursing at a local facility, she had survived breast cancer for 7 years, and yes, despite all that she knew…she continued to smoke. She was dying, had oxygen and the habit of smoking was easier and more comforting than fighting for the chance to live for her sons, daughters, grandchildren and for herself.

So many potential entrepreneurs that are starting out in their home based franchise ‘miss the boat’ because it's easier and more comforting to follow and many times to follow without questioning the qualifications of the people just ahead – than it is to do some independent thinking and checking.

What you need to fully understand is that people who follow without any amount of independent thinking many times are being blindly led by other followers. There is no leader to show how to succeed, how to become a top producer, or how create and run a home based franchise. It is no different than the caterpillars going around and around the edge of the flowerpot blindly following to their slow death.

Remember when explorers and others thought the earth was flat and later we thought the sun, stars, and planets traveled around the Earth? Of course both ideas are now considered ridiculous, but at the time they were believed and defended by most people. It was the blind leading the blind without anyone daring to step out of the four walls that have been set up for them to be that leader.

It’s amazing to me that so few people ever take the roll as the leader and are content to being the follower. Most people will not take the road less traveled for fear of failure, even if they know that their reward could mean success in their home based franchise, prosperity and living the lifestyle of their dreams.

The follower would rather stay in their comfort zone following other followers than make the effort of learning something new, creating new habits and creating a new life for themselves.

Friends, I’ve got something the share with you: success in your home based franchise, success in learning how to become a top producer and success in life, is just like learning to riding a bike, learning to golf, learning how to play the piano, learning about marriage…it’s hard work and seldom does it come easily and naturally.

What are you doing today in making sure that you aren’t dying the slow death of being a follower instead of being the leader? Are you happy where your life is right now? If not, isn’t it time to start to develop new habits, find a new direction and become the leader that I know that you can be?

The great actress Mary Pickford said, "Falling is not failing, unless you fail to get up."

Go, take action and be the leader with your home based franchise today. Do not be like the processionary caterpillar dying their slow death following the followers.

Author's Bio: 

Jen Gilbert is the CEO of JBS Communications, LLC; a company devoted to empowering entrepreneurs around the world with marketing, sales and mindset tools to live the freedom based lives of their dreams.

While best known for her sales/marketing success and expertise, her team shares that her greatest impact is her straight-forward and unique dedication to mentoring, coaching and leadership.

For more information on Jen Gilbert go to: