Since its inception in the 2000s, the popularity of PPC is growing day-by-day. Due to the demand and success in many businesses,  people today are more into relying on PPC. Since business people can’t rely only on the existing customers and need more leads to fuel growth. 


What PPC do to your online business?

  • Attract the visitors who are looking for product and services just like yours
  • Immediate keyword ranking and traffic
  • You can understand what people are searching for crafting your message
  • Knowing more about customer behaviour
  • Tracking ROI
  • The growth of the leads database


Who should opt for PPC?

According to some misconceptions, pay per click marketing strategy is only for e-commerce websites in Melbourne, but this is nor the case at all. PPC is a highly effective channel for lead generation and businesses that can’t go for random partnerships or make use of one channel to drive the leads. When it’s about deciding whether or not to involve the PPC in your marketing strategy, get a thorough insight of your business and your industry, existing business in the market and then try maximising the potential of the PPC.


Determine if you need visibility boost: You need a visibility boost If sales are slower than what you’re expecting with respect to your business input, or if the business is not appearing on the first page of SERP results upon searching or promoting. Moreover, you have to consider PPC to increase the visibility that you have to be sure that you’re prepared for the boost you’re going to receive.


However, determine if you’re business can handle the influx of potential customers. In case, the sales team can’t be able to make the followup with the prospects, or if there are limited resources to improve productivity, it can harm your image.


Moreover, determine if the landing page is aesthetically pleasing and easy to navigate. Apart from the advertisement, the landing page and overall website must result in conversions. So, if the site isn’t ready, you must wait before implementing the PPC strategy.


Know your audience: To maximise Click Through Rate (CTR) that tells the percentage of people who clicked on your advertisement, you have to gain knowledge of your target market. Did you know users find it more convincing that are targeted close to their interest? For example, if your business thrives on a local sphere, geotargeting the ads can positively impact the CTR. 


While considering the target market, PPC companiesfrom Melbourne work more on customer value. The campaign must ensure that a click on an ad can turn into the site visit.


Lastly, when it comes to increasing CTR on PPC campaigns, you have to work on two basic things, that is good targeting and being creative. It is important that the ads are being shown to the right people. With the right keywords and other targeting criteria, you must be able to utilise the segmented marketing campaigns. And, while going creative, don’t forget to ask your digital marketer to add some image and video content to make the ad campaign captivating and engaging.

Author's Bio: 

The author works in a PPC company in Melbourne passionately write on SEO services and pay per click marketing strategy Melbourne to various businesses. The author is also a regular blogger.