If you think that it does not, ask us how you can obtain it!

Everybody lately is speaking about a “WOW factor”.
During the vocal competitions like American/British Idol or shows like America Got Talent or Britain Got Talent, judges constantly looking for that WOW factor in their contestants. What do they mean by that?

Well, first of all, they are looking for a good song suitable for the contestant and, of course, good and original interpretation of that song. Obviously a sharp performance with the proper technical and artistic merit should move the contestant to the top of his/her category. Similarly, during the speech presentation, unfortunately, a lot of times you want to “fall asleep”, a the presenter sounds monotone; and thus, very boring. He/she often does not have the proper emphasis and inflections in their sentences and, therefore, sometimes you can not even make out what they are actually talking about.

This is especially annoying when those so called “presenters” are simply mumbling, or putting the work “like” or “um” in every “three” consecutive words.
Some of them (even the radio announcers) are adding the letter “h” with the letter “s”. For example: Instead of the word “grocery”, they are pronouncing “groshery”.
Instead of “strength”, they are saying “shtrength”.
And instead of “strong”, they are saying “shtrong”.

How sad if that?
Sad indeed!

In this particular case, they also produce (in a manner of speaking) a “WOW factor”, but definitely in a negative light.

My question is, “who is hiring these people to be radio and television DJ’s and why, for that matter? Shouldn’t they be the role models for the rest of the population promoting the right language command and, nevertheless, right annunciation and pronunciation of the appropriate words.

There is a commercial running on TV for a while, where a very strange looking “unshaved” man is promoting Hotels “Trivago”. If there was not a scroll on TV spelling out this very word “Trivago”, I would think that he was talking about “Dgivago”. The other advertiser (also on TV) tries to say, “Sleep is a beautiful thing”.

He is clearly lisping and saying at the end of his commercial, “Sleep is a beautiful ‘fing‘ ”. MIND BOGGLING! You don’t even have to be a voice specialist to hear all of that nonsense polluting our ears! It would be funny, however, if it was not so sad!

Singers, nevertheless, are trying to wow us while “murdering”(so to speak) our Canadian National Anthem. They are doing runs and riffs to the point that this classic piece is hardly recognizable. For no apparent reason, they “pop-it-up” and “ Jazz-it-up” to say the least. What to say but, in those vocal competitions, the judges are commanding the contestants to make a cover tune “their own”.

However, there is some validity in it but, as usual, it had been taken (by both the judges and the contestants) out of proportion. Those cover tunes (sung previously by the original artists) were also ruined by the artists to be, as they had been “interpreted” beyond the point of recognition. That was a real “WOW”, but yet again, in a negative light.

I am still awaiting for the REAL WOW FACTOR where the speaker actually knows what he/she is talking about and also knowing HOW to talk about it; putting the right inflections and emphasis on the important keywords, holding the right speed (not too slow or not too fast), keeping the right pace and staying on topic. Having the voice which actually is not monotone and which fluctuates with proper intonation. And, of course, preferably not lisping, stuttering or substituting the letters.

For the singers, my wish is: stay in tune and tell the story through your lyrics and music. And also, if you decide to cover someone else’s tune, yes, give your own twist on it, but please make sure that the original version of that song would be actually recognizable.

And of course, if you decide to right your own song, WOW us with the originality of your musical and vocal skills!

Author's Bio: 

Diana Yampolsky is the Master Vocal Coach, Studio Vocal Producer, and Non-Surgical Voice Repair Specialist at The Royans Professional Vocal School and The Royans Institute for Non-Surgical Voice Repair, in Toronto, Canada and worldwide. She is the sole creator of the Vocal Science (TM) method - Trademarked with the Government of Canada.

If you would like to stay up to date with Vocal Science news, Subscribe to our Vocal Science Newsletter (Located HERE). You can also follow us on Twitter, Facebook, and LinkedIn.

If you find yourself struggling with voice/vocal performance or are in need of non-surgical voice repair, you can reach Diana Yampolsky personally via email (info@vocalscience.com) or phone, (416-857-8741)