Your mobile phone is an important device in VR. Virtual reality app development has come a long way in the past couple of years. The e-commerce industry has noted a lot of changes since it started out. For instance, just when users and buyers were getting used to online shopping, mobile e-commerce apps started making an impact. As a result, a lot of online retailers tend to offer their products on their websites as well as on their mobile apps. Some of these retailers have even chosen to go with the app-only option.

This is still the beginning. As technology evolves, we will continue to experience changes in the digital retail front. Online shopping companies will now have to seek and discover better ways to engage their customers. For this reason, virtual reality and other related apps must be considered to help to provide an improved service and experience for your customers.

VR might not fully evolve so rapidly as well as the app development for the e-commerce industry. However, those who desire to stay ahead of their business competitors by using mobile virtual reality (VR) technology early enough ought to start mining ideas and understand different ways that the technology can assist them to provide a better purchasing experience for their customers.

We are going to identify different ways that VR apps can be useful for e-commerce companies.

Reduced return of products

A common challenge faced by online retailers is the frequent return of products from customers. This is because of misleading advertising in one form or another or because online products do not look anything like what they look like on the sites. This has led to an online shopping practice where customers purchased products in different colors and sizes. And then they return items that either doesn't fit or look as they had imagined before purchase.

When buyers shop in-store, there is a minimal possibility of return. They can assess what they buy before buying it. Their selection becomes more precise, and because of this, the return rate is lower offline than it is online. VR apps have the ability to provide a reliable visual experience for costumers. This usually ranges from how the product looks in real life to how the customer will look alongside the product itself. The virtual experience can be personalized for different users. This will make decision-making easier for costumers to buy exactly what they want. And it will also discourage customers from trying out different ones and returning the rest.

Virtual reality generates an incredible potential to transform how e-commerce retailers showcase and sell their products. It also raises the quality of how potential customers shop online. It is undeniably the way forward for online businesses to expand.

Early advantage

The competition out there is so much that you sometimes have to put in a little extra effort to attract new customers while trying to retain already existing ones. By adopting VR early enough, you can gain a decisive edge over your e-commerce competition. Most businesses might take a longer to adjust to new technology changes. The sooner you get in and begin to exploit the benefits of VR, the faster you will be in taking full advantage of it.

Big companies like Sony, Samsung, Google, and Facebook are already making moves into the virtual reality app development and the virtual reality industry. The VR-based devices including the Samsung Gear VR Headset, Sony PlayStation VR or Oculus Rift, have started providing almost lifelike experiences in video games and entertainment areas. Google Cardboard can even turn a smart device to a Virtual Reality headset. Although the app above development companies are not relevant to most e-commerce companies, it does a lot to speak volumes about the high potential of VR as pointed out by the global giants.

For example, in the e-commerce industry, in early 2016, Alibaba announced to launch GnomeMagic Lab, a VR research laboratory with top mobile app developers in India. The company aims to introduce an integrate VR into the online shopping experience for its customers and also extend support for its merchants to be able to use VR to sell their products on the Alibaba site. Fashion retailers are also taking advantage of VR to show their fashion collections via the headset mode. App development companies are also trying to use this for games and more.

If retailers have already started exploiting the little VR technology that is available at the moment, it only makes a lot of sense to prepare to adopt VR for yourself soon. Bear in mind that the sooner you begin to provide your customers with such experiences, the sooner they will become accustomed to it, and that will increase your competitive edge. Around 35% of consumers attest that their online shopping will increase if they can have the opportunity to try out the products virtually. These Virtual Reality apps are the right choice and the best option for this kind of virtual shopping experience. If the experiences your customers get with VR are as real as possible, you will get more conversions. And you will observe better customer retention and higher sales.

Reality is not far away

Most buyers who visit online websites for shopping usually because of the convenience, time and probably other resources they save. There are also multiple expected possibilities to get discounts rates including cash refund offers, as well as redeemable vouchers and coupons. But many other buyers feel different about it though. They often prefer the option of being present in the store by themselves as they choose what they want to purchase. Now, what if you could bring your customers to a platform in reality from the online channel? Virtual reality apps have the power to do that.

VR allows customers to enter into virtual stores by making use of VR headsets. When they enter, they can then browse through online products which will appear real from every possible angle. The VR headsets will enable customers who are shopping for clothes, footwear, or accessories to see how those items will look on them. Online retailers can also use the VR medium to enhance the way that their products are showcased to potential buyers. For instance, a Virtual Reality kitchen is being worked on by IKEA that will be made available to its customers. With this, potential customers can choose a particular product and instantly begin to visualize how it will look.

In general, VR apps allow retailers to provide a user experience that surpasses others, and that is closer to reality. This will positively affect the decision-making process of potential buyers and the target audience and will bring in more conversions than apps or online site.

Author's Bio: 

Melissa Crooks is Content Writer who writes for Hyperlink Infosystem, a mobile application development company based in USA & India that holds the best team of skilled and expert app developers. She is a versatile tech writer and loves exploring latest technology trends, entrepreneur and startup column.