No one likes cold calling for sales. Let's face it, we are all afraid of rejection, even if we don't like to admit it, and cold-calling involves a lot of rejection, especially while you are still learning all the tricks of the trade. But, cold-calling is one of the best ways for entrepreneurs to generate interest in their business, and get the customers they need to get off the ground and start making profits. There are a few simple things you can do to make the idea of cold-calling a lot less terrifying, including:

Have the Right Mindset

If you are not in the frame of mind that you are going to succeed, you may as well just stay home in bed, because you will not succeed. You need to be positive, and know that for every person who turns you down, you will meet another who will show interest in what you are pitching. Never let your confidence wane, even when you are having a bad day, because if you think positive, things will get better, and you will make a sale. Here are some great tips to getting into that right mindset to get out there and sell:

Use the law of attraction It is no secret that the law of attraction really works. When you set your mind to something, and decide that nothing is going to stop you, you are going to achieve success. Be open to new ideas and opportunities, and things will start coming to you. Here is a quick definition of the law of attraction: decide what you want, believe in it, and the universe will work with you to make sure you get it. This is nothing to scoff at, and you must be of an open mind if you really want it to work for you. Never be judgmental of your own actions, and always be willing to try something new.

Always stay in practice – The more you do something, the better you are going to get at it. This goes for cold-calling too. The more you get out there and make contacts and pitch your product or service, the easier it is going to get, and after a while, you actually won't even mind the prospect of going out cold-calling. You will know that you are good at it, and that you can get results.

“No” Should Not Be In Your Vocabulary

No one wants to hear the word “no”, especially when they are out cold-calling. For some, it can actually be quite devastating, and can really hurt their self confidence, making it difficult for them to try again later. Just because someone turns you down today doesn't mean that you should shut the door on them entirely. You never know, they may just say “yes” to you later on down the road. Never take no for an answer. Keep on persevering, and you will see results eventually. Research shows that you will get seven refusals before you get someone to say yes. It takes time and patience, and you need to earn the trust and respect of people before they will do business with you. After a while, you will learn how to find ways to turn negatives into positives, and the no's to yes'. Keep at it, and you will succeed.

Numbers Are the Important Thing

Sales and numbers go hand in hand, and without enough numbers, there will not be enough sales. This is a simple enough concept, and one that is so important. You need to get out there and contact as many prospective customers as possible if you want to have the numbers to succeed, and in order to get those numbers, you need to have a great pitch, and offer something people need, and value for their money. After a while, you are going to get the formula right, and your numbers will really start to increase.

Author's Bio: 

Andrew McCombe is the owner of Activate Your Business where they teach new and existing business owners to Start, Grow and / or Automate their business(es) with EASE, so they can live a life of EASE. For more information visit