If you are getting familiar with the terms of SEO recently for boosting up the search engine ranking of your business website lately, you are undoubtedly familiar with the term ‘user intent' by now. This is the one term that SEO experts are putting the maximum attention on. So, as a business owner, you should also be aware of the tit-bits of the phrase and how it leaves an impact on your business. Go through the following to have a clear understanding.


What does ‘User Intent’ Mean?

Well, to put it simply, the meaning is just the way the literal meaning of the words is. It's what the users tend to know, understand or get informed about. The terms come under the category of ‘user intent' can be anything related to the services, and those certainly go beyond the standard definition of keywords. It's more like understanding the reasons lying beneath what the user chooses.

There are 3 types of ‘user intent’ as the SEO expert in Sydney describes that include -

  • Informational Intent - It is the searching process where the users look for information on their preferred subject. The user intent here is to know something.
  • Navigational Intent - In this process, the users try to reach to a particular website directly without passing through any road.
  • Transactional Intent - As the name suggests, this intent indicates to a particular behaviour of the customers where they wish to perform a certain kind of online activity, making any transaction to be specific.

How Knowing User Intent Help in SEO?

According to the most trusted SEO company in Melbourne, when the strategists crack the true user intent, it does not take much time and effort to plan the entire SEO strategy accordingly. And, in most of the cases, the SEO strategy that makes this particular taste the success soon.

  • Having a clear understanding of the user intent guides the strategists to select the right keywords and target those for an effective outcome.
  • As you go through decoding the different stages of the user intent, it becomes easy to determine the user's approach towards any product or service along with the understanding of how it changed over time.
  • The opportunities for conversion certainly increase as you understand the user intent clearly and serve them according to what they wish to know.
  • As soon as you put your focus or attention on the users, planning for a productive SEO strategy becomes easy. You don't have to put much more effort into the other aspects to make your website acceptable by the users.

Final Words

The general ideas or perceptions about Search Engine Optimisation indeed suggest that it is all about metrics and numbers. Well, honestly, the factors of number and metrics are undoubtedly crucial for framing a strategy. However, putting more focus on understanding the user intent increases the chance of more return on investment. Remember when the end user or the customer is impressed with you, that's enough to drive your business in the road of success.

Author's Bio: 

The author is an SEO expert running a successful SEO company in Sydney and Melbourne area for quite a long time now, and therefore he has a clear understanding of the needs of search engine optimisation in the recent years.