If you’re a small business, particularly if you’re just starting out, Tweeting might not be very high on your priority list. Balancing the books, hiring new employees, and gaining new customers is fairly more consuming.

But engaging with social media is important to stay relevant because it’s where your customers are; they’re Facebooking, they’re Tweeting and they’re sharing photos on Flickr, Instagram and Path. (They’re definitely not MySpacing or ping unless your in the music biz .)

In terms of ROI, Twitter is a vital tool for interacting with customers and spreading the word about your business. Operating on Twitter is quick, contagious and easy if you follow these steps:

1. Setting up your Twitter profile is about personal branding. Choose a great photo; one that will be highly memorable in its tiny Twitter-form. Monochrome, simple images that you use for other social networks work best. If your full company name is available, grab it. Avoid the ‘_’ character because it’s easy for people to forget, especially while working at Twitter-speed. If your company name is gone, be creative. Just remember on Twitter, your username is your identity. For location, you have 30 characters to spell it out. Don’t be too cute like “The Internet,” because in most cases, you want people to find you. If you are an actual retail shop or local restaurant, be as exact as you can. Enter your website, preferably your company’s website or blog. Lastly, your 160-character Twitter bio is incredibly important because it’s what people read when they ask

themselves, “Why do I want to follow this person?” @CoachDenise . Does the name tell you enough or peck your interest

2. Follow People. This is the first type of relationship on Twitter. It’s important to follow relevant people, industry influencers and global thinkers who will help you keep abreast of the news and learn more about the Twitter community you are about to enter.

3.Get Followers. This is the second type of relationship on Twitter. People will follow you for a variety of reasons. Some will follow you because they believe you are an interesting source of information. Which works because the tweet is both informative and shows their followers that really cares about them

Others will follow you because they like you, even though they might not really know you. Unlike Facebook pages which feel like you are interacting with a brand, Twitter allows you to show off your personality in a more intimate way. Tweet honestly. Need more help we can do that for you 239-404-9261

Author's Bio: 

CoachDenise

Christian Business Coach, Social Media Manager & Speaker

Coach Denise , an award winning business coach and international speaker with over twenty years of experience, has turned her attention to the fastest growing segment of Internet marketing – Social Media. She makes it fun, easy and profitable for her clients. Denise has been highly involved and certified in Web 2.0 for over four years. She was an early participant in Twitter, Linked in, Squido and many other social media formats. Coach Denise teaches businesses, both large and small, how to maximize their results from the time and money they have invested in social media marketing.

Denise is a graduate of New York University (N.Y.U.) with a BA in Education, International Coach Federation (ICF), with a Master Certified Coach, Christian Certified Coach, Target Training International (TTI) with a Certified Professional Behavior Analyst, Target Training International (TTI) with a Certified Professional Values Analyst University of Phoenix Rapid Organizational Impact (ROI) certified facilitators NLP trained E-Source Academy with certification in coaching Web 2.0.

In addition to her busy work schedule, Coach Denise is a mother of two and a loving wife for 22 years. We have dubbed her “America’s New Wonder Woman”.

Certifications and Awards:

Certification in Social Media, Facebook, Plaxo, Squido, Twitter and web 2.0
Recipient of the National Leadership Award
Honorary Chairman for the Republican Business Advisory Council, 4 years in a row
Won award for Businesswomen of the Year award, representing Florida, 2 years in a row
Ronald Reagan award for entrepreneurship 2004, 2005 ,2007, and 2009
American Biographical Institute Women of the Year 2005-2009
Entrepreneur.com Business Women of the year 2005, 2007, 2008, 2009, and 2010
Awarded member of the National Register’s Who’s Who in Executives & Professionals, Continental Who’s Who of Professionals & Executives, Madison Who’s who of Professionals
Christian Coaches Network, Coaching Innovations, Red Herring, Entrepreneur Roundup, Coaching Voice and Coachville Assistant Area Director
Business Network International (BNI) Board
Advisor to the business chamber Coaching International, Coachville. Sits on many of the coaching boards
Member, International Coach Federation (ICF)
Christian Chamber of Southwest Florida (CCOSWFL) network presenter and advisory committee
To learn more about Coach Denise, Business Coaching, Social Media Coaching or Social Media Management, Christian Life Coaching, and upcoming events and speaking engagements, visit her website at www.AskCoachDenise.com.
The BAM team also includes Web Design, Web. 2.0 (Social Media) Graphic Design and Printing, Promotional Products, and other marketing professionals, working together to meet all your marketing needs. This is the foundation of the BAM-Balanced Attack Marketing strategy. You no longer have to hire multiple companies to create cohesive and “balanced” marketing campaigns!