Staying on top of trends in digital marketing and e-commerce is essential if you want to succeed. It's not enough to provide an excellent service. You have to keep up with the needs of your customers and continue to give them what they want, even if those wants change. One thing that's exploding right now is subscription billing. How easy is it to make it work for you?

Subscription billing, or recurring billing, allows you to bill your customers monthly for your product or service. This is an excellent move as it establishes trust between you and your customer, and also ensures your business has longevity. As recurring billing grows in popularity, payment providers are catching on and offering solutions that include recurring billing. Visit Powercash for more information about payment tools.

Finding a way into subscription billing

The first and most important thing to consider is whether your product or service lends itself to a subscription service. If it doesn't, your customers will see it as cash grab and could bail. Fortunately, you don't have to create the next Netflix or Amazon Prime. With a little bit of creative thinking, you can make subscription billing work even if it doesn't seem like an obvious fit. Why not offer a product that people always need more of, like light bulbs, razors, or printer ink? What about billing quarterly or yearly instead of monthly? These days, you can even subscribe to a flight booking service for frequent travelers, subscription boxes full of clothing, and even pet food.

Setting it up

Subscription billing can be huge for your business, but setting it up can be expensive and time-consuming. Subscription services aren’t one-size-fits-all like some other payment gateways, and making sure you have the right options available to your customer and are covering the unique goals of your service is essential. You also need to think about what happens if your product or service requires your customers to change their preferences often. You'll need a way of keeping on top of these updates, which could be time and labor intensive. You may need to find an existent payment provider that handles recurring billing.

Crafting a customer experience

Creating a great experience for your customer is essential to make a success out of subscription billing. Customer experience covers every aspect of your business – from branding to website, to billing process, to the packaging the product comes in when it lands at their door every month. You need to get inside your customers’ head. What do they want out of their experience with you? What are their expectations? How can you prevent them from canceling their subscription?

It's not like a straightforward online purchase, where if the customer doesn't like something, they can simply send it back. You're entering into a relationship of trust. Providing an excellent customer experience is key to retaining that customer for months, or even years to come.

Don’t get tripped up by dunning

Dunning is a necessary consideration of subscription billing. Credit cards might get canceled, or expire. Money might not be in the customer's account on their payment date. It happens. Dunning is the process of asking for money that is owed, and you'll need to create a method for managing it. Fortunately, some companies now provide these services. Do a bit of research, and you should be able to find one that works for you.

In spite of its challenges, recurring billing could be a game changer. Add it to your business, and you'll be able to compete with the best. Just make sure it's the right thing before you jump in.

Author's Bio: 

freelancer Writer And Blogging Expert.