In my line of work I spend a considerable amount of time with CEOs, executives, and entrepreneurs who are working to unlock the potential in their people and business. On occasion I get to spend time with leaders who have an infectious passion and commitment for their work, primarily because it aligns with their life’s purpose. When I come across this type of a person and company, I find myself wanting to spread the word and support their work.

The company Total Gym is the consumer market’s longest running fitness product infomercial, with $1.5 billion in sales in just over a decade. And, their commercial business has an incredible following in the physical therapy, personal trainer, and studio segments. It is a global business.

What impresses me most is the man behind Total Gym, Tom Campanaro, and the story behind his amazing journey. To meet Tom is to observe a man who truly walks his talk of taking personal responsibility for health. Every person who has taken one of Tom’s personal development seminars, which are geared toward creating an amazing life, leaves the session touched and inspired.

Of course, no one person does this kind of thing alone, and Tom is the first to point to his incredible wife Joy as deserving the real credit for the success of their business. And with an eye to the future, the addition of a seasoned executive in Randy Bergstedt will continue to help propel Tom further forward in completing his life’s mission.

The reason to highlight Tom and his company is easy – he embodies the type of leader that is in this business for a higher purpose. A man of strong faith, who understands that he was put here to serve a purpose and promote the platform of getting people personally involved in leading healthy and productive lives.

Take a look at what he is doing, glean some lessons from his entrepreneurial journey, and consider his expanding product line when looking at doing something special for your customers or even for yourself.

www.totalgym.com
www.athleticbusiness.com

Author's Bio: 

About James McPartland:
James McPartland (aka Mac) is the Principal and Chief Inspiration Officer of the JMac Performance Group, a specialized management consulting firm focused on realizing the importance of the human potential in business. He is an entrepreneur, author, international speaker, and noted authority on leadership, team building, corporate wellness, and transformational change.
Mac focuses on helping successful leaders get even better by achieving positive lasting change in behavior (and results) for themselves, their people, and their teams. As a consultant and speaker, he has worked with senior executives in organizations from Fortune 500 corporations including The Dow Chemical Company, IBM, Allergan, Technogym, Les Mills International, Spinning and Total Gym, as well as non-profits such as the President’s Council on Physical Fitness and Sports.
Mac’s vast business experience includes:
• Expertise in strategic business modeling and business plan development, analysis and execution.
• Design and deployment of creative, effective and aggressive sales and marketing strategies
• Recognition of potential in business, people, and opportunities
• Strong communication skills in motivating and inspiring allegiance to company goals and core values
• Strategic recruitment of synergistic top executive and support staff talent
• Development of passionate corporate culture, commitment and productivity through credible leadership, incentive drivers and motivation training
• Proficient management analyzing and employing measurable key metrics to drive core objectives and outcomes
• Efficient execution of self-administered accountability systems motivated by incentives, recognition, and reward programs
• Track record of results. Built companies from start to $150mm in annual revenue, launched two additional companies in the health and nutrition space

Mac also actively participates in numerous events and organizations including the International Health and Racquet Sports Association, the American Heart Association, and the President’s Council on Physical Fitness and Sports. In addition he is currently active in U.S. Public Policy legislation that will positively impact the companies that provide wellness benefits.
He sits on the Board of two new health and wellness companies in California, Best Fit Data and Worthwell. Mac also speaks French, and is an active member for the World Presidents’ Organization.
James has been featured in numerous magazines and newspapers including The Register and Times of Los Angeles, Club Business International and The Business Journal. He has also been a guest on network TV and numerous radio shows.
In 2008 “Mac” was recognized at The Mayo Clinic by the President’s Council of Physical Fitness and Sports for his outstanding contribution to wellness. Additionally, his efforts were rewarded by the World President’s Organization with an award for leadership. After a year of preparation he led a group of 55 executives on a first of its kind business retreat to Vietnam.
James McPartland earned his Bachelor’s Degree from North Carolina State University. An avid fitness enthusiast, he has completed 37 marathons and 8 Ironman Triathlon events. He resides in Coto De Caza, CA with wife Mara and sons Luke and Logan.

About The JMac Performance Group:
A ‘Human Performance Company’ dedicated to improving the health and profitability of a company by unlocking the potential of its employees. Business and people development consulting is cultivated through seminars, workshops, and executive retreats.

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