In modern-day Social Media, sites play a very important role in the marketing of brands. Promoting your brand has never been this easy but the very first step towards achieving this goal is recognizing the social media platform most appropriate for your business.

Some of the most popular social media sites you can use for marketing are:-

Facebook has the largest number of users than any other social media platform, more than two billion. Because of its targeted Digital Advertising, it attracts more businesses as it shows your advertisements to the right users who are most likely to engage with your business.

Instagram is also owned by Facebook and has many similar features. It has over 1 billion active users and if your targeted customers are from the younger generation then this is the most suitable platform for your brand’s marketing. You can create a business profile on Instagram. It allows you to directly link your account to e-commerce shops or products thus making it very profitable for your business.

Earlier LinkedIn was used as a job search site. It has developed into a social media platform where you can share your content. It also provides you with the option of advertising your business by displaying advertisements and sending personalized advertisements to your targeted users and customers.

YouTube has over 2 billion active users and it is the most popular social media platform for video content sharing. We can create our own YouTube channel and upload videos for your subscribers to watch, like, dislike or comment upon. Our videos can also be monetized and generate revenue. You can also place advertisements on YouTube which would surely increase your business’s reach.

Twitter is a real-time social media platform where you can post your content for the whole world to see. It also provides the option for businesses for digital advertisements for their targeted users. It has different options for advertisement formats according to your business’s needs on its platform. You can promote your business by creating hashtags and increase your brand awareness and engagement.

You can create a business account for your brand on Snapchat for social media marketing. It has over 200 million active users. The trend of stories started on Snapchat and then spread to other social media platforms. The story of a business’s profile can be viewed more than once (which is not possible for private profiles). If your targeted audience is of the younger demographic then Snapchat may prove to be the most effective social media platform for it.

A user can pin their interests on its board, its image focus makes it an ideal social media platform for brands of fashion or home décor. It has over 200 million active monthly users of which the larger percentage of users are female. You can promote your pins by paying a certain amount for advertisements. It is like a virtual board where you can create a board for seasonal sales or product launches.

Whatsapp is the most popular messaging platform in our time. Whatsapp has developed its business platform for brands to have a proper business profile and recently it has also launched the feature of payments through it. It allows you to directly message your customers and interact with them. It also provides the option for automated responses for your business. You can build up catalogues to advertise your products directly to your customers.

Author's Bio: 

Techverden is an IT Solutions Company and a privately owned IT Support and IT Services business, formed in 2018. Today we’re proud to boast a strong team of IT engineers who thrive on rolling up their sleeves. We help to solve your IT problems and meeting your business needs.