Today's era is the era of E-commerce. Many businesses have successfully flourished by establishing their virtual businesses. Especially in the past year, due to the COVID-19 pandemic, these businesses have thrived like never before. Also, such websites have contributed to society by donating to charities, supporting hospitals in stocking medical supplies.

Before starting your online store, certain new concepts, termed E-commerce tools, SEO extensions for websites, etc., that you need to be aware of. If you equip yourself adequately with such software and tools, you are planning for a successful venture.

What are E-Commerce Tools

Ecommerce website tools aid your online business by making your online store work more efficiently. These tools help you manage and automate the entire process, from website design and inventory management to tracking orders.

To launch a successful online business, here are some tracking tools for E-Commerce that are must-haves. If streamlined effectively, these will help your business grow and flourish.

1. E-Commerce Platform

An essential tool for a successful venture is the selection of a platform. Numerous softwares offer excellent services, such as Shopify, WooCommerce, etc. These are popular websites designed for the specific needs of your virtual business and enable commercial buying and selling online. These already have essential tools and services to manage your online store. You can browse for the best platform that suits your specific business needs. Every E-commerce platform has a search feature through which customers can find the product that you are selling. In this way, you can manage every aspect of your online business, from orders to payments.

Ellie Yantsan, Marketing Executive at Mageworx, Magento extensions, and Shopify apps development company, says that paying attention to the basics is crucial for the success of your business. The two important determinants for the Search Engine Optimization and efficiency of your website are scalability and flexibility.

“Business success depends on attention to the basics. Flexibility, scalability, and the community behind a platform you choose determine how secure, flawless, efficient, and SEO-optimized your site operation will be,” says Ellie Yantsan, Marketing Executive at Mageworx, Magento extensions and Shopify apps development company.”

2. Digital Process System of Payments

Digital payment process systems should be utilized to make your products easily purchasable on your website. Some reliable payment managers provide the service of transferring payments from customers to your account. The most popular and commonly used are PayPal and Stripe, among many others. These payment managers integrate an economic infrastructure that is convenient for both parties. It is essential to use a digital system for processing payments to be relieved from the payments department and focus on improving your product and growing your business.

3. Online Marketing

Online marketing is essential for increasing your sales in order to grow your business. It lets people know about the qualities of your product and creates awareness. Brand awareness is critically essential, achieved by email and social media marketing, etc. These marketing strategies cost a certain amount but give you more sales.
You could advertise on Facebook or other social media platforms to create brand awareness in your targeted market.

4. Print Marketing

Another effective tool to make your business venture successful is to use print marketing and direct mail to create your brand awareness. Efficient print marketing can give you more customers, provided you plan in such a way that your print marketing lands right in front of your target market.

Print marketing includes flyers, brochures, newsletters, catalogues, postcards, etc.

5. Tracking and Analytics

You will require tracking and analysis of all your sales once your online store is established and running. These analytics provide essential information that aids you in assessing the behaviour and habits of your customers towards your products.

E-commerce tools for analytics and tracking integrated on your website help you collect valuable data that could lead to increased sales and better website performance.

6. Integrating an Effective Shipment Service

Hiring an efficient shipment agency is critically important, as it is the tool that finally delivers your product to the hands of the final consumer. By integrating shipping services, you can make your customers satisfied without dealing with the troubles of shipping. Some of the famous shipping agencies include Ordoro and Shipping Easy. Both these shipping companies are ideal for E-commerce businesses and are highly trusted and reliable.

7. Social Media Management Solutions

Your social media presence is significant for your digital business. If you do not exist online in today's world, you do not exist at all. Especially if you are running an online store, you have to be updated about the trendy social media platforms where your presence is considered reliable. Although, this job is very time-consuming and can take up a lot of your time. Therefore, you can take the services of a social media management company that will take care of your digital communication with your customers.

8. CRM (Customer Relationship Management)

Last but not least, customer relationship management is critical for the life of your E-commerce business. Customer relationships develop human connections, trust, and customer satisfaction. However, this too can be very time-consuming. Some customer relationship management companies could help you satisfy your customers. This satisfying experience would make them recommend your store to others and come back themselves. The most popular CRM company by far is Zendesk which has a very efficient intuitive interface. CRM companies establish a customer support team that could make you competitive and reliable.


Starting an E-commerce business to attain financial independence is a good idea. People have made millions with their virtual businesses. But to run a truly beneficial online store, it is important to understand the essentialities that include the use of some very efficient tools. Their use enables us to manage our hustles with ease and make them more productive.

Author's Bio: 

Alex is a professional writer and digital marketing expert