Did you know that B2B eCommerce is one of the fastest-growing sectors in 2020? According to Forrester estimates, US B2B eCommerce market size will be worth $1.2 trillion and account for 13.1% of all B2B sales by 2021.

These statistics highlight why it is important to take your B2B business online using an appropriate B2B eCommerce platform.

Following are the advantages of B2B eCommerce

1. Attract and Retain Customers

With online shopping growing exponentially, it doesn't make sense to depend on your brick and mortar store to grow your business. By launching your eCommerce store, you increase your reach in the B2B market space.

Attracting B2B customers becomes much easier when you take your business online. Online marketing strategies are far more effective in getting B2B customers as compared to traditional marketing strategies.

Shopping online is extremely convenient, hence your existing B2B customers would be more than happy to make purchases from your new eCommerce store. Retaining B2B customers will no longer be an issue when you open your online store by hiring an appropriate B2B eCommerce solution provider.

2. Improves Sales

Investing in a B2B eCommerce platform can certainly help to grow your sales. The convenience of buying online will encourage repeat purchases. Marketing strategies like upselling/cross-selling can help to increase average order value and overall business revenue.

3. Improves Brand Awareness and Visibility

Unlike brick and mortar stores, B2B eCommerce offers plenty of opportunities to market your business. From content marketing to social media, to special pricing, you can implement innumerable marketing strategies to increase your brand visibility and awareness.

4. Get more Control over your Business

As a reseller, are you looking for a better way to manage your distributors and B2B customers? How about using a business management software that allows you to create a sophisticated B2B eCommerce store?

Your B2B customers will have ready access to a customizable online store that will provide details about your customers' buying behavior. For instance, you can know their browsing history, purchase history, etc., which in turn will give a better understanding of their needs.

An appropriate business management tool will allow you to access the supplier's product catalog that can be easily displayed on your store.

5. Reduced Operational Cost

You don't require heavy investment to open a B2B eCommerce. Once you have chosen the right eCommerce solution that has all the tools you need to sell online, launching, and maintaining your online store is an easy job.

6. Beat the Competition

Most B2B companies are still dependent on the traditional business model for sales. Hence as a reseller, investing in a B2B eCommerce platform can certainly help you to stay ahead of the competition. Choosing the right software for resellers is the key to grow your business.

7. Reporting and Analytics

This feature is available in every B2B eCommerce platform that provides in-depth analysis of sales effectiveness. You can generate various types of reports to understand how your business is progressing.

Analytics will help you to identify what's working and what's not for your business. You can find out what the customer is looking for on your site and accordingly take steps to boost site engagement. All in all, this feature will play a key role in the success of your organization.

8. Offer a Multi-site Experience

Choosing an appropriate eCommerce platform will offer your business a multi-site capability, meaning you can provide multiple sites for different customers according to their needs.

Moreover, you can increase your business reach to international markets by displaying website content in different languages and currencies. With a brick and mortar store, it is very difficult to expand your business to an international audience.

Today, business buyers are increasingly using online portals for conducting transactions. So there is no doubt that there is the unlimited growth potential for B2B eCommerce. This changing buyer's persona should compel you to open your business venture online.

Author's Bio: 

Arnaldo is an American writer for various digital news publications. After being in the eCommerce industry for more than 15 years, Arnaldo has a good understanding of what it takes to make an eCommerce business successful.
His articles give insights into the latest trends in the B2C and B2B eCommerce industry. His eCommerce coverage is robust and provides everything from the best eCommerce platform to improving your website site.