Having your business on different social media platforms is one of the crucial aspects of digital marketing. The brand’s social media presence does not only bring more traffic to your website, it also helps you to have an authoritative voice in the community. There are some unparalleled advantages you can reap by having a strong online presence on social media platforms such as Facebook, Twitter, Instagram, and YouTube.

However, the first and foremost thing that you need to do is to hire a Social Media Agency that can help you in designing and implementing a robust, highly-functional, and result-driven social media marketing plan. You need to evaluate many factors before finalizing a social media agency. What are those factors? What do you need to know before you hire a social media agency? In this post, we will discuss some of them to give you some insights. Stay tuned!

What type of research an agency does for your business?

Just making social media accounts on different social media platforms and posting random stuff will not take you anywhere. Social media marketing is a serious affair and you need to research a lot to design a solid social media marketing plan. The first thing that a social media agency needs to do is to research your target audience and where they are active on social platforms. If your target audience is on Facebook, you need to focus on that only rather than posting on other social media platforms.

An ideal social media agency will be able to research and guide you on which platforms will work best for you. They will research your industry and social media goals and come up with a strong plan that never fails. Also, they will guide you about the type and amount of content you should post on each platform.

Review the content development process

One thing that you need to ask the social media or Web Design Agency in Toronto is how they develop their content. Do they develop their own content or they outsource it? Will they rely on you for content or they have an in-house team of content developers? Which factors do they consider while developing content and what is their content development process?

These are some of the questions that you need to ask the social media agency you hire. These questions might look random and unwanted, but it will play a huge role while deciding the content quality and relevance. If you don’t have a team of content developers, it is important that the agency has a team of experienced content developers who can come up with high-quality, relevant, and engaging content.

For how long they are in the business?

Yes, experience plays a vital role while designing and executing social media strategies. Experienced social media marketers have sound knowledge and insights about the risks and challenges they might face during the process. Furthermore, they also know how to mitigate risks and meet challenges to bring the best outcomes for the brand they are working for. Also, they stay updated with the latest social media marketing trends for each platform and leave no stones unturned to bring good results in terms of brand recognition or traffic.

It is important to check out the tenure of the agency in the business as it will reveal a lot of insights for you.

What is their reporting process and which social media metrics they use?

Obviously you want to ensure that the agency reports you regularly about the updates and progress of the social media strategy. The reporting frequency might differ from agency to agency. Some agencies offer weekly reports and some might offer monthly reports.

Another thing that you need to ask is the key performance indicators in the reports. The social media marketing report is very valuable as it shows all the activities and metrics happening on your platforms such as growth, followers, likes, engagements. All of these metrics should be summarized and explained well in the report to give you the exact account of what is happening in your strategy. It will also help you to measure the return on your investment.

Know the team working on your project

Not the company, but a particular social media team will be working on your project. You need to know the team well. You need to know the contact person with whom you would be interacting throughout the process. You need to develop a relationship with the team members and explain your industry and social media goals you want to achieve. It will help you to share your concerns and issues more effectively.


When it comes to hiring a social media agency for your social media marketing, take your time, and do research. If you end up hiring an incompetent agency, all your money, time and efforts will go in vain. Keep tips we have discussed in this post and hire the best social media agency that has a proven track record, experience and expertise.

Author's Bio: 

Hello, I am a Senior Content Writer. I am also making a notable contribution to the Australian Startup Community.