Over the past few years, with the world growing towards digitalization, Social Media Marketing has become a buzz in the marketing industry. Nowadays, it has become so trending and influencing that it tends business owners to believe that without social media marketing, neither they will be able to drive sales nor will be able to survive in this hardcore competition.

As per a report by HubSpot in 2014, it has been found that about 92% of the marketers agreed with the fact that Social Media Marketing can be a breaker or maker of their businesses. This overview is enough to realize the potential of social media marketing. Thus, it’s a good opportunity to build a career in this field and look for social media marketing jobs.

Let us take a look at the top 5 social media marketing jobs that stand upfront in this industry and their roles and responsibilities:

1. Social Media Marketing Executive

A social media marketing executive actively involves in various social media platforms like Google Plus, Facebook, Twitter to create as well as maintain the company’s profile online by executing various social media strategies.

Roles and Responsibilities:

• Planning strategies to optimize the visibility of your company’s pages on various social media platforms.
• Identifying the right audience by executing social media strategies on the basis of benchmarking and competitive research.
• Creating, publishing, and sharing the contents on different social media platforms on a daily basis to build meaningful connections.
• Collaborating with other departments and do the needful to maintain the company’s reputation created by far.

2. Social Media Marketing Manager

This social media marketing job is one of the most comprehensive career options that you can choose. Becoming an SMM manager requires an in-depth knowledge of social media tools and experience in the advertising and marketing fields.

Roles and Responsibilities:

• Promoting and managing the online presence of the company through social media sites
• Developing strategies for optimizing followers and likes on your company’s social media sites
• Posting regular updates on social media sites
• Monitoring feedback from customers
• Reviewing and analyzing the social media websites of the company and contributing activities to promote your company.

3. Social Media Marketing Analyst

If you want to go for this social media marketing job, then you must possess the skills of marketing analytics and must be well-aware of the current as well as future trends of social media. These analysts work as a game-changer for your company as they are responsible for making your company stands out from the crowd.

Duties and Responsibilities:

• Analyzing the content performance on social media and making insightful recommendations to improve it.
• Setting benchmarks for executing social campaigns
• Framing the contents on social media strategically
• Evaluating the importance of social media on other digital marketing channels
• Collaborating with the digital analytics team for analysis and reporting.

4. Social Media Marketing Copywriter

A social media marketing copywriter is usually responsible for creating creative, informative, engaging, and persuasive content for the company to increase its buzz all around. If you are wondering where to use my writing skills after years of writing my paper in college, then this is the right job for you.

Duties and Responsibilities:

• Writing exclusive contents for the company
• Creating stunning ads and phrases that amplify the awareness of the company
• Proofreading and editing the contents to be published

5. Social Media Marketing Coordinator

The person who undertakes this social media marketing jobs has to manage both the social media and marketing needs regularly. They enhance clients through marketing campaigns and manage multiple projects while meeting deadlines.

Roles and Responsibilities :

• Monitoring the marketing projects and implementing strategies accordingly on social media platforms
• Monitoring and executing the sales plan.
• Posting updates and tweeting on different social media portals
• Enhancing the presence of the company through social media platforms by handling special events and doing some administrative works.

These are the top 5 career options that you can choose in social media marketing.

Well, the good news is that you can choose these social media marketing jobs while pursuing your studies or just after completing your college as these jobs don’t need too-high academic qualifications. So, good luck for your bright future!

Author's Bio: 

dmpenmypaper is a passonate writer of Social Media Marketing. He loves writing.