A mobile app is the most significant tool for businesses to sustain and achieve success in this highly competitive marketplace. The increasing popularity of Android apps is making app developers focus on building applications for all types of processes. The apps enable enterprises to attract the maximum number of customers and help them achieve a higher ROI.

According to research by Statista, the number of apps in the Google Play Store has increased by more than 200 percent from 1,600,000 in July 2015 to 2,900,000 in December 2019. Whether it's a large enterprise, SME or startup, mobile app development is pivotal to every kind of business. There are various aspects that you must consider before developing an android app for your business. Let's have a look at the top five of them:

  1. Know your Audience
    The most significant factor for the success of any Android app is the identification of the right set of end-users and work on their expectations for your application. The definition of the target audience depends upon various factors like age group, profession, location and more. Also, the preferences of your target users play a pivotal role in the design and functioning of your application.
  2. Platform Selection
    Another important consideration is selecting the optimum platform for your business app development. It can be an android, web, native or hybrid app, which you want to build for your business.
    Native applications get developed for the mobile as per the guidelines of the specified operating system. Whereas, Hybrid applications are web apps in a native browser. These apps are first developed using JavaScript, HTML, and CSS, and wrapped into a native app later. Native app development is costly and time-consuming but offers a better user experience. On the other hand, hybrid application development may cut costs, but developers have to walk around its cons. Please choose from the one that caters to your requirements in an effective manner and the way it fits in your budgets.
  3. User Interface and Design
    The UI/UX design is a significant phase of the app development as the success of your app relies on it. Therefore, it is essential to understand the difference between User Interface (UI) and User Experience (UX). Also, if any one of them gets neglected, the other loses its purpose. They play a crucial role in making your app appealing and user-friendly.
  4. App Development Standards
    With the growing advancements in the app development technology, sticking to legacy techniques will not serve the purpose in the long run as they don't the best experience to the users. Many state-of-the-art tools are offering advanced features like code reusability and flexibility.
  5. Competitor Apps
    It is always beneficial to develop an application that not only has more than functionality but also gives good competition to other apps in the market. There are hundreds of thousands of apps designed around a simple yet fantastic idea. Therefore the success of your app depends on the value and experience you offer to the users.

Conclusion - There is no sure shot formula to the success of any app, but the above factors contribute in a significant way to let your business app a step ahead in the market. Contact an Android development company today to make your Android app sustainable and future-ready.

Author's Bio: 

Kaushal Shah manages digital marketing communications for the enterprise technology services provided by Rishabh Software. This blog will explain the important things that every business should consider when developing Android apps.