Web to Print has taken the print industry by storm. It is because it has offered numerous opportunities to print businesses across the globe. This is one of the reasons why the Web to Print market is growing at a rapid pace. However, each year we are witnessing new W2P trends emerging that are shaping the W2P industry. So, what are the W2P trends for 2022? This question must be on the top of the list of many print business owners. If you are also one of them, this is the article for you. Here, we have discussed the top four Web to Print trends in 2022.

Print Automation

Automation in print, which was perceived as a luxury in the print industry, has now become an integral part of the print industry. With Web to Print automation, you can manage several things at a time like quality checks, on-time shipments, sending delivery updates, and many more. In this way, you can leverage Web to Print solutions with automation to automate the entire printing workflow.

This automation helps you to optimize the business process, reducing potential errors and repetitive tasks. This gives you and your employees the additional time to focus on more key areas of the business instead of doing repetitive chores. This ultimately increases productivity and saves labor charges too.

Automation can do wonders if you implement it in the right place. For example, when you implement it for artwork proofing, you can eliminate a lot of back and forth that usually goes daily to finalize artwork with customers. By investing in Web to Print solutions, you can streamline the time and effort-consuming process of artwork creation prodding. Thus, increasing the efficiency and the quality of the outcome.

Additionally, you can also have a Print ERP software that automates all the critical business operations such as order management, print job, inventory management, and many more. The most amazing thing about this is that all of this can be managed from a single interface.

Packaging Emerging as a New Opportunity

There is no debate on the fact that packaging highly impacts the brand. I think this is the reason why businesses should leave this to customers. With personalized packaging, businesses get the opportunity to engage more customers since they are catering to customers who are demanding customization in all possible ways. You can leverage Web to Print software to enable customers to customize packaging. Offering such customized and personalized packaging will do wonders for your business. It will help you gain a lot of revenue and customers.

Cloud Printing

Cloud printing is the latest W2P trend that has the potential to revolutionize the print industry. Linux, Lexmark, and many other printing behemoths are already leveraging this trend to increase their sales. With cloud printing, you can eliminate your dependence on on-premise servers and employees. This enables businesses to carry out print jobs remotely.

This also enables driverless printing. It means that you no longer need a software driver that connects a device to a printer. Printers can access whatever they require directly from the cloud service.

Customization Trends Keep Growing in 2022 Too

Customization and personalization are all set to grow even stronger as the print business trend for the year 2022. According to a report by Deloitte, around 36% of customers expressed interest in buying a customized product. Wide adoption of Web to Solutions worldwide enables the print business to sell custom products online. With the help of Web to Print software, businesses are enabling their customers to customize products, whether they are gifts, apparel, footwear, and many. Web to Print solutions offers a great opportunity for all those printing businesses who are looking to make a smooth migration to the online space. Similarly, it helps existing stores integrate Web to Print software to start with product customization.


Just embracing Web to Print is not enough if you want to survive in this cut-throat competition. You must be aware of the trends and execute them perfectly to gain a competitive edge. I hope this article helped you to know the W2P trends. Did we miss out on any trend? If yes, then share it in the comments.

Author's Bio: 

Mr. Pratik Shah is Creative Head at Brush Your Ideas, a top-notch Web-to-Print technology solution provider that offers Custom Product Design Software as well as Web-to-Print Storefront Solutions. He has been a creative and driving force in the success of our web to print storefront.