Web to Print has taken the print industry by storm. It is because it has transformed the way the print industry works due to its advanced features and benefits. However, even then there is a small section of people who still have some misconceptions about W2P. Mostly, there are some myths doing a round across the industries which have not been busted yet. This is the reason why we have come up with this article where we will talk about top four Web to Print myths. We will also bust them and show the reality so that the readers can make the choice easily.

Web to Print is Too Costly

One of the major reasons why store owners are not interested in Web to Print solutions is because they think it is expensive. These tools may give the impression that they are costly since they perform multiple operations. However, this assumption or myth is far away from reality. In reality, W2P tools assist store owners in getting all the facilities at a cost-efficient price when compared to other available tools.

When a print business integrates Web to Print solutions with their system, they can automate a large part of their workflow. This results in reduced human interaction and hence lower production costs. Also, you can integrate Web to Print solutions with any eCommerce platform. For example, if you have a WooCommerce platform, then you can integrate a WooCommerce product designer.

It Takes Longer Time

This might sound weird and strange, but some still believe that Web to Print is time-consuming. Yes! You heard it right. They believe that product designing tools require a massive amount of time since it performs critical operations. This is false. Several businesses were able to reduce the time taken to complete their operations with the help of W2P solutions. It is because the Web to Print designer tool is simple to operate. Moreover, it does not need the use of any print providers. So, this saves time and also the efforts of the customers. You can leverage these benefits by integrating a WooCommerce product designer to your WooCommerce store.

Web to Print Integration Increases Website’s Load

Another W2P myth that is making rounds in the print industry is that integrating Web to Print tools will increase the website's load. Some even go further, believing that a website could crash if the exterior tools are placed on it. This fear stops a lot of e-stores from integrating any tools.

This fear is irrational as the reality is different. When you add any premium tools into the website, they do not harm as they are lightweight. Integrating a Web to Print product design tool into your e-store enables your customers to customize their products the way they want. In addition, you can deliver print ready products straight from your store with a Web to Print software.

It is Difficult to Use

This is another myth prevalent among business owners. They feel that using Web to Print solutions is difficult. They also feel that their customers would have a hard time understanding and using the Web to Print solution. This is far from reality. It is because a product designer tool has a user-friendly interface and features that make designing a breeze.


Web to Print is a global phenomenon. And in no time it will become a norm. Still believing in myths won’t do any good for your print business. Instead, you must get aware and face the reality of Web to Print. And the reality is that Web to Print is the need of the hour for all the print businesses that are looking to expand their business. I hope this article was helpful in educating you about Web to Print by busting the most common myths. Still have some doubts regarding Web to Print? Then write it down in the comments section.

Author's Bio: 

Mr. Pratik Shah is Creative Head at Brush Your Ideas, a top-notch Web-to-Print technology solution provider that offers Custom Product Design Software as well as Web-to-Print Storefront Solutions. He has been a creative and driving force in the success of our web to print storefront.