Online marketing is a lucrative field, and instrumental in any successful business. The leading professionals who govern the market place have gone to become major players in the business world. This is in no small part due to their knowledge and expertise in getting the word out. And while gurus like Matt Cutts finally leaving the arena, it has opened a door for new leading marketers to appear. And since online marketing is a evolving creature, it is always a make or brake situation. However, these individuals have proven themselves in the major league, and are the current stars to look out for.

 

Tim Ash

 

Tim Ash is known as the go to guy when it comes to Conversion Rate Optimization. His book Landing Page Optimization: The Definitive Guide to Testing and Tuning Conversion is the manual for the field. Apart from that, Tim has mounted marketing platforms for major giants like Google, Yahoo!, Nestle, eHarmony, and no less than 1,000 others. Sharing his knowledge and experience he has become a regular on Search Marketing Expo and PubCon.

 

Ann Handley

 

One of the top in her field, Ann Handley specializes in content management. Her book Everybody Writes: Your Go-To Guide To Creating Ridiculously Good Content became an immediate success, landing it a place on Wall Street Journals bestseller list. Not only that, but she is the pioneer in interactive marketing commentary. Her jobs justify her importance as she is the Chief Content Officer of MarketingProfs and co-founder of ClickZ.

 

Joe Pulizzi

 

When you hear Joe Pulizzi you immediately associate his name to content marketing. Founding the Content Marketing Institute and writing the premier introduction into content marketing, titled Epic Content Marketing, Joe is probably the father of the field. He runs Content Inc. a podcast on iTunes , and is publishes a bi-monthly magazine on the topic – Chief Content Officer.

 

Ann Smarty

 

Ann Smarty is the Community and Brand Manager at Internet Marketing Ninjas and founder of MyBlogU. She is also the creator of MyBlogGuest.com, and one of the pioneers who introduced and popularized guest blogging. Herself a guest blogger, Ann has on numerous occasions wrote for the industry’s leading blogs like Mashable, Social Media Examiner, SEOMoz, and others, and is a frequent writer for Search Marketing Standard magazine.

 

Jay Baer

 

With over 20 years experience, Jay Baer is one of the leading men in digital marketing. He is the founder and president of Convince & Convert, and a New York Times best-selling author with Youtility: Why Smart Marketing Is About Help Not Hype and The Now Revolution: 7 Shifts To Make Your Business Faster, Smarter And More Social. Among his achievements is also a client list of over 700, including 30 from the Fortune 500 list.

 

Angie Shottmuller

 

Angie Shotmuller is interactive strategy and optimization director at Three Deep Marketing, who revolutionized the business by implementing magnetic content optimizing for search engines. She is also a regular columnist for the prestigious Search Engine Watch. Among her most fascinating achievements are regular appearances on international Search Engine conferences in the US, UK, Netherlands, etc., as the most sought after spoke person.

 

Danny Sullivan

 

A pioneer of SEO itself, Danny Sullivan had become Chief Content Officer for Third Door Media, who publish Search Engine Land, where he is the co-founding editor. He is also author and producer of the popular series event SMX: Search Marketing Expo. What makes Danny stand out is his all-out engagement in the industry, through consistent and elaborate commentary of the field he pioneered.

 

These are just some of the names who rule the world of online marketing. Their knowledge and expertise are driving the industry and enabling top businesses to stay ahead of the competition. These success stories should serve as an inspiration for you to start network marketing training and unlocking their success secrets. So that in time, you too can create your own successful path to online marketing.

 

Author's Bio: 

James D. Burbank has worked for years in traditional as well as online marketing. He has worked in Central Asia, Europe and Australasia in recent years.