Businesses now days can’t even think of missing social media marketing. The reason is very much obvious. From almost a population of 3.5 billion internet users, the majority of people are on social media. Only 2 billion users are those who have an active Facebook presence. Such stats make it necessary for businesses to use social media for reaching out maximum potential customers. Well, social networking for businesses can be a bit tricky task. Making a page on Facebook, Instagram or Twitter is not enough. Businesses need to go an extra mile in making their social media campaign more effective.

Here is a guide on how businesses can improve social media presence.

Know the benefits of using social media for marketing

First, you have to know why you are using social media marketing. The very basic purpose can be advertising of respective business, product, service, portfolio or any related offering. Many businesses don’t have any well planned social media marketing. They just maintain a presence because everyone else is doing so. What they don’t know is what benefits this just maintenance of a presence can bring to them. Here is how social media can make businesses to reap maximum benefits.

• It helps in increasing traffic: When it comes to using social media for increasing traffic, then these are online stores, blogs and news websites that are using this strategy. All these businesses, put the links of final product whether it is news, article or a worth buying item. Make audience to click on those links and redirect them to the website. Even a high ranked social media page also shows up in Google’s SERP. So, businesses need to have their accounts on Facebook, Instagram, and Twitter for making viewers to visit their sites.

• It increases brand image of a business: The process of branding a product or business requires making effective strategies. Branding is in fact all about creating an image of some product in the minds of customers. On social media, businesses can manage how they want viewers to perceive their product. In fact, social media is more like a perception management tool. The stuff businesses post about their services, content they use to represent their products, finally work towards image building.

• Social media marketing is like a customer service platform: It is indeed true. Now there is a trend that businesses are using Instagram, Facebook and even WhatsApp for maintaining a connection with customers. They receive orders from this platforms and also listen to their complaints on the same place. If businesses succeed in getting enough likes and followers on social media, then they can choose the venue as customer service platform.

Now it is established that avoiding social media from a well-guided marketing strategy is almost inevitable. But the major issue is how to make people like your product or business page, how to make them follow you on social media. The task is much difficult for new businesses who have just stepped into social media. Yes, social media users hardly bother liking a product or business page, especially if it is unknown to them.

Here is how businesses can increase their followers on social media.

• Buy Likes and Followers from reputable services

Buying likes and followers from an authentic service is indeed a great idea. It doesn’t count as fraud, cheating or misleading to the audience. Basically, it is an investment that pays businesses in the long run, by producing awareness in public about a new business. Services like instant-famous.com offer genuine followers to the businesses. They are in fact platforms that act as a way of introducing new businesses to potential customers.

• Post relevant content on your social media page

Buying likes or followers is not enough. Instant-famous.com makes sure that maximum audience subscribes to a social media page. But next task is more difficult. Social media audience is very quick in recognizing whether something is genuine or not. They don’t take a moment on making their way out of a page, if they don’t see anything which may appeal to them. It is necessary for social media managers to keep on posting stuff which is informative, relatable and something that audience actually needs. After all, maintaining a customer base is more important than making one.

• Don’t wait for organic likes

As mentioned above, buying some likes and followers for your social media page is too much necessary. If you make a page and then wait the viewers would come and like your page, then you are wrong. In fact, you are wasting your time. There is no way for social media users to follow a product or page that they don’t know about. But only effective tools can help the audience to come at these pages.

Importance of buying followers for social media accounts

A few likes or followers which are bought with the help of tools, help in creating an image. New businesses on social media must use this technique. It is a general mind-set of the audience that they like only those business pages, which are either familiar to them, or already have so many followers. It reaches the social media users, who don’t know about a business. But makes them like the page by accessing their potential to be a target market. After a business presence on social media has garnered enough likes and followers, then other users automatically start subscribing them.

Author's Bio: 

Success Coach, Business Development Consultant, Strategist,Blogger, Traveller, Motivational Writer & Speaker