After months of hard work your search engine optimization (SEO) best ethical practices has failed to improve your websites ranking in the search engine results pages (SERPs). Your content development, customer seeking and link creating efforts seem futile. Don’t get disheartened. You should be persistent with your efforts and follow certain practices that will help your site’s ranking or the ranking of your client’s website if you are providing SEO services.
To understand the complexity and the gravity of the situation consider an example. Suppose you have gained a lot of weight and want to reduce. After doing a lot of hard work in gym you are able to reduce some weight, but because of some reason you are unable to go to the gym. You will find that you start gaining weight again. Similarly maintaining your ranking in the search results page can be a tedious job, than obtaining a rank. It becomes a vicious circle and your constant efforts alone can earn you high rankings.
There are something’s that you can do to improve your rankings. Never be complacent in link building, content creation and customer seeking campaigns. No matter where you are ranked be unrelenting in your efforts. You will surely see result for your hard work and surpass your competitors. Your negligence can cost you dearly and not only you will have to content with a coveted rank but your competitors will eclipse you.
If you manage to claim the first spot on a single search results page then just conceptualize won’t it be better if your company had many other listings on the same page. For this to happen you have quality for Google site links, after which you will qualify to have four to six links of the various pages of your website just below your primary search result.
Another way of expanding SERPS listing is by attempting to rank other web pages on which you have your link in the same SERPs as your primary site by starting a backlink building campaigns.
Being aware of negative SEO, as other SEO companies can purchase spam backlinks and if they point these links at your website it can lower your website ranking and traffic. You may even have to pay penalties. In such a situation you have to continuously monitor backlink profile for finding bad or low quality links.

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Author's Bio: 

Pushpendra Mishra, SEO enthusiast & guest blogger Reputed SEO and Internet Marketing in OC Orange County to always ensure best & Professional SEO Services Orange County in Orange County.