For companies who are endeavoring to put their message out to people, stick in people’s minds and constantly remind them that they exist, branded merchandise is the perfect solution.
Whether you are running a specific marketing campaign, maybe have a stall at a trade show or want to give your best clients a branded Christmas gift, merchandise which is specifically designed for your business is an excellent option.
If you do your branded merchandise properly it can be a lot effective that other marketing strategies, making your business, brand and (usually) contact details easily available in the home, office, or many other situations.

Why?

Giving away branded merchandise is a great idea, not only because it is a good way to market yourself. It should also be useful to the people who are receiving it. This is why items such as pens, calendars and clothing are such a good idea – people love getting something for free, as well as the fact that they can use them.
If you add your contact details to the branded merchandise, you are suddenly making it a lot easier for people to get in touch with you. Your telephone number, website address or email address is right there for them, so they can get in touch with you straight away. They will be reminded of your logo all the times and you will seem like the natural business for them to go to and to apply to.
Another benefit to giving away branded merchandise is that it can make your business seem a lot more professional and established. Why you are trying to win business in front of your competitors, this is another great bonus.
According to industry experts, branded merchandise has a recall rate of between 15% and 50% higher than online, TV and print adverts, and that 88% of people remember the advertiser on their free product.
Another bonus is that people are a lot more likely to give a free gift away to someone if they don’t need it, than throw it away.

The Best Products

There are of course, some products which work more effectively than others, and, of course, coupled with the balance of the pricing, unsurprisingly these are the most common sorts of branded merchandise that are available. Some of the most common – and most effective items include these ones:

.Pens
.T-shirts
.Calendars
.Keyrings
.USB sticks
.Hats
.Selfie Sticks
.Tech gadgets

In actual fact, the most effective branded items are those which people are going to find useful – and in a situation where they might want to contact you. It is also possible to give away free branded merchandise to kids. It is surprising the power that they have over their parent`s buying habits.
Branded merchandise is an excellent way to both market your company and remind people of you. By choosing the most useful and memorable items, you can ensure that your business stays inside people’s heads for a long time ahead and protects the visibility of your brand in the sphere.

Author's Bio: 

A passionate writer and a blogger leading her own blog at awebtoknow.com . She started freelancing as a way to connect to other people, to reach to their hearts and make a difference with her word. The blog was born out of a pure desire to connect… to have the freedom of writing what really matters, what actually makes a difference.