The history of digital marketing dates back to 1896 when the radio was invented. You must be thinking why I have mentioned the invention of the Radio. It is because that’s when Digital marketing was born and there were no smartphones, apps, Facebook ads or blogs at all because digital marketing has nothing to do with the Internet. Digital marketing is a marketing technique that is done both online and offline.

So, maybe the right question to ask now is, What is Digital Marketing? It is advertising provided through digital channels such as social media, mobile applications, electronic mail, web applications, search engines, websites, and other new digital channels. Digital Marketing has a wide range of marketing activities. Let us discuss the most common ones below. A digital marketing agency in Delhi provides you with these services for your business.

Paid Search: This is one type of advertising which is also known as PPC i.e. Pay-Per-Click advertising, typically refers to the sponsored result on the side of a SERP, Search engine result page. Under this, you only pay when your ad is clicked. You can also target your PPC ads to appear when a particular keyword is entered, creating ads that are targeted to a particular audience. These PPC ads have proved to be beneficial for different types of organizations as they are flexible, visible and effective. They are also contextual i.e. ads that appear when a particular keyword is searched.

Search Engine Optimisation: Also called SEO is the process of optimizing the content, technical set-up and reach of your website so that your pages appear on top of search engine results for the particular keywords searched. The ultimate goal of this process is to attract visitors to your website when they search for products, services or information related to your company. SEO has proved to be one of the best practices for good digital marketing.

Content Marketing: Many of you must have heard the phrase, ‘Content is King’, if not then you know now. A good content strategy is a fuel that drives your digital marketing activities. One should create clever content that is not promotional in nature instead, it educates and inspires, which is tough but worth the effort. Creating and sharing informative content makes you a valuable source of information for the audience.

Social Media Marketing: These days social media has become so much more. People now don’t just post fun videos and personal photos on these platforms. Many rely on these social media channels to discover, research and educate themselves before engaging with different brands online. Businesses use social media to introduce the audience with their brand’s products and services. The content you share must be engaging because the more your audience likes it, the more they will want to share it. Ultimately, this leads to them becoming your customer.

Email Marketing: The facility of electronic mail or email has been around for 2 decades now and it’s not going anywhere anytime soon. It is still the quickest and direct way to contact customers and deliver critical information. Why? It’s because people are very attached to their emails. Just ask yourself how many times you check your mail today? In email marketing, successful email campaigns must be engaging, relevant, informative and entertaining to the audience. This is how your campaigns could succeed.

Mobile Marketing: It is an online marketing technique that is focused on reaching a specific targeted audience on devices such as smartphones, tablets or any other devices through email, websites, messaging, social media or mobile applications. Mobile devices are always with us, which makes marketing on mobile incredibly important.

Marketing Automation: This is the most important platform that ties all your digital marketing efforts together. Marketing automation software streamlines your marketing tasks and workflows. When used effectively, it will gain you much-needed insight into what is working for your business and what is not.

Author's Bio: 

Hi, my name is Alex Arnold. I am a skillful writer who is keen and passionate about writing. I began my career in writing, 4 years back. The topics I mostly love to cover in my blogs and articles are Digital marketing, Real estate and home improvement, for instance, This article is about digital marketing agency in Delhi. Apart from writing, I love to explore and read