"On the off chance that you need something terrible enough, you'll discover away." That's a statement from Jim Rohn, American business person, and guide to Tony Robbins, about how to get what you need. It's presumably now been repurposed by otherworldliness Instagram records and Forex influencers, yet it's no less evident.

Related: before the New York streetwear brand discharged their handkerchief box logo hoodie, I'd never truly yearned for a cheap Supreme BOGO (streetwear represent things enhanced with their rectangular logo). In any case, this discharge – declared on the ninth of December 2019 – was extraordinary. The child blue and cotton sweets pink hues addressed me. They were lighthearted and fun. I thought, on the off chance that I possessed one, it may completely change me (accuse free enterprise).

The infant blue BOGO turned into my sacred goal, thus, similar to a huge number of *Fortnite* adolescents and maturing streetwear monsters, I stacked the Supreme site to cop a hoodie the moment they went marked down. Like 99.9 percent of them, I fizzled. The bots had won once more. Unflinching, I proceeded onward.

The style rep (as in the "imitation attire") industry has been around for quite a long time. A Museum of Counterfeiting opened in Paris in 1951. All the more as of late, Gucci's 2017 Cruise collection included garments with the brand name supplanted by "Guccy", apparently ridiculing an industry of fakes since a long time ago known to be overflowing with incorrect spellings and poor structure. The present fakes aren't that way. They've stepped up.

Need to possess the Iceberg turtleneck Headie One wears in the video for crush 2019 single "Both"? It's online, for £8. Some Stüssy shorts, presently the climate's hotter? The web has you. Grayish, Yeezy, Noah, Bape – even Travis Scott *Astroworld* merchandise and those *Jesus Is King* Kanye sweatshirts – you can without much of a stretch get them all, regardless of the firsts either being sold out or on Grailed for £15,000 (on account of a couple of red Air Yeezy 2 SPs).

I started up the rep machines toward the start of March and got myself a fake child blue handkerchief box logo hoodie. It showed up the primary seven day stretch of April. While I paused, I found the universe of Snapchat streetwear style reps and found out a little about how the fakes are made. More than once, I pondered whether modest fakes could triumph over overrated authentics and, in the long run, I tried my fakes to check whether anybody knew or minded I didn't have a genuine article.


The highest caliber streetwear fakes originate from China. Recorded on the Chinese site Taobao, they can't be bought utilizing a UK financial balance, which means you have to experience an operator to get them. Specialist sites like Wegobuy go about as a go-between – they buy the Taobao items you request, store them in a distribution center and post them to you. This would all be able to be paid for utilizing a UK bank or Paypal account. To represent global posting costs, purchasers as a rule join a few items into one financially savvy request, referred to among design rep heads as a take.

For my take, I purchased the Supreme handkerchief BOGO (£35), in addition to a white GOLF T-shirt (£6) and a couple of Yeezy Boost 700 coaches (£22). Postage to the UK came in at around £40 – along these lines, all in, somewhat over £100. Posting took longer than anticipated because of movement limitations in light of COVID-19. In any case, when the bundle showed up – goody gumdrops, it showed up.

The Supreme logo hoodie is the hottest, thickest sweatshirt I own. The GOLF T-shirt is comfortable as fuck and the Yeezys feel and appear as though they've been slid over the counter at the Adidas store. These aren't similar fakes you're getting down your neighborhood advertise, among the phony Ralph Lauren polos and Gucci satchels. They're preferred quality over numerous medium-to-expensive brands at present selling in the UK, and top the nature of what you'll discover in almost every high road store.

They're additionally unlawful and, contingent upon your perspective, dishonest. Falsifying occupies cash from the scholarly copyright proprietors who pregnant the first plans. Nonetheless, in the streetwear world, numerous things are discharged in exceptionally restricted runs and afterward exchanged on destinations like Stockx at a few times the retail cost my BOGO went for £541, right around multiple times its RRP). Anyway, the rationale goes, if the brand has made all the cash they at any point planned to make, what's the harm?

Regardless of whether you concur with that unstable legitimization or not, what's reasonable is that forging has become another pinion in the hyper-rewarding streetwear exchange. Everybody is either attempting to get their trickle or make a pack. Copping a phony is another piece of that.


The primary online rep networks depend on Reddit. There are various subreddits designed for various tastes, including mentors, Supreme-type stuff, and even couture. The most well-known subreddit, r/fashion reps, pitches itself as "the world's biggest imitation conversation board". Its supporter base of purchasers and merchants have been assembling day by day since 2014 to think about buys and examine the nature of their items. It's additionally stuffed with new reproduction things (known as "finds") that clients have as of late revealed on Taobao.

I went through a while perusing these virtual retires before I bought my take. Over that time, the broadness of imitation things on offer appeared to be boundless, mirroring the adjustment in seasons a lot of like their genuine image partners. I started my excursion seeing North Face Nuptse puffa coats and Stone Island downpour coats. Before the end, available to be purchased were Lacoste and Carhartt shorts, splendidly hued Nike socks, and square-shaped Heron Preston T-shirts (the 2020 hypebeast look, on the off chance that you pondered).

It became clear that somebody could fabricate their whole closet from copy things. Yet, in a network-based around $50 socks and marked lighters, where promotion rules and authenticity reins, would anybody need to? Inauthenticity is the absolute opposite of streetwear, and getting discovered cheating is wrongdoing.

R/fashion reps arbitrator "rep knowledge" ran over imitation dress when he was unable to get his hands on the much-advertised Adidas Ultra Boost 1.0 mentors. He found a couple online for $65 (£52), delivered – substantially less than the $300 (£240) retail. "No one realized they were phony," he says. "At that point, I simply continued purchasing and purchasing. In the long run, [I] turned into a truly large [legitimate] Yeezy affiliate, and utilized that cash to buy reps. No one has fluttered an eyelash my entire existence of wearing reps."

His notion echoes that of numerous rep purchasers I talked with – the items are simpler to discover than retail, they're less expensive and, above all, nobody can tell they're phony. "The garments the rep creators are making are madly like retail," says Reddit client "Zini", who assessments they've spent over £2,000 on reps. "I own a couple of reproduction adaptations of bona fide things I as of now have in an alternate colorway, and I can't differentiate."

Most rep purchasers aren't worried about wearing or possessing fakes – that is the reason they do it. Yet, shouldn't something be said about morals? It's simpler to shield purchasing reps of restricted run things from gigantic brands, however, shouldn't something be said about the littler fashioners? It's an inquiry that springs up among the network on numerous occasions.

"On the off chance that exchanging and driving up costs weren't a thing, at that point we'd in all likelihood purchase the genuine article," peruses a remark on one of the various strings about the issue, posted for the current month. "Me by and by, if I can cop retail I will. Be that as it may, I'm not going to consume my time on earth saving money on shoes when a rep exists."

"A significant number of the reps we see here is constrained stuff that u (sic) can just discover from affiliates," peruses another. "Practically any coordinated effort or season thing will leave creation moderately brisk (sold once, or for 1 season), which implies after that its simply harming affiliates rather than a genuine business."

Since it's accepted nobody outside of the rep game can determine what's genuine or counterfeit, I thought I'd put the hypothesis under a magnifying glass.

Preeminent Talk is a Facebook bunch where the brand's obsessives assemble to examine everything 'prime, making it the ideal spot to request a "genuine check" – network represent evaluating a recently bought thing to see whether it's bona fide or sham.

The results were… mixed. The first comment punched to the gut with an "F" rating, but others weren't so sure. One rated the replica "B" – meaning it's pretty good. Another Supreme Talk user said "legit", with an added sunglasses emoji. It became clear that many people weren't sure what exactly to look out for, and the results swung wildly from calling the hoodie fake to the real deal.

So what determines the legitimacy of a Supreme box logo hoody? One user – who replied in the comment section of my post – says it's all to do with the wash tags.

"Every hoodie from Supreme has a different wash tag. Fall / Winter 2016 is different than 2019, for example," he said in a private message. He then argued his case with two different wash labels. "The spelling of cotton is different. One is COTTON and one is 'C0TTON'. If I see a hoodie from 2019 with COTTON, I know the instant it's a fake cuz (sic) 2019 is 'C0TTON'."

So there you have it: a comprehensive guide on how to tell if you've got authentic Supreme. I would be concerned about this, except my hoody's label reads "C0TTON", which I think means I could successfully dupe any Supreme super-fan who wanted to check my wash tags.


I wanted to speak with replica makers to find out how they manage to produce such realistic bootlegs at such a low price, but most didn't reply to interview requests. The two who did – streetwear store 0832club and new seller Top Givenchy – said they purchase the real items to understand and (literally) unpick the manufacturing process, to make their products look and feel as real as the garms coming from the stores. When I prodded a bit more, they both went quiet. Beyond a few Whatsapp and Reddit chat conversations, it became clear I wasn't going to get a proper interview out of anyone. What they're doing is illegal, after all.

Despite the proliferation of replica clothing on Reddit, fashion repping remains a secretive industry operating behind closed doors. Like bootleg DVDs and fake cigarettes, there are rumors of links to organized crime, as well as improper practices in factories.

"One of the worst stories I read was where they had raided an illegal factory and the children were handcuffed to the sewing machines," said Ariele Elia, an assistant curator at the Museum at FIT, in a 2016 Complex documentary titled "Inside the Terrifying, Trillion-Dollar Bootleg Industry".

It was also found that the brothers behind the 2015 *Charlie Hebdo* attack raised the money for their weapons by selling on €8,000 (£6,985) worth of fake trainers, per a 2015 story from French news magazine *L'Obs* that was republished in a 2016 report on counterfeiting and terrorism by the French Union of Manufacturers.

Reddit posts claiming to show screenshots of the counterfeit Stone Island seller TopStoney advertising his factory show a relatively spacious workplace, not too different from those run by small legitimate businesses. But without heading to the luxury streetwear rep factories in person, it's difficult to tell where this new crop of counterfeiters stands.

It's never going to be easy to get a Supreme BOGO. They're both mad popular and in short supply – that's part of the allure. Navigating a drop and coming out successful is difficult, too. But weigh up what matters more: is it how the item looks and feels? Or does the thrill come from ringing the high-cost item through the register and getting a receipt? Whatever gets you hot, my wavey friend; to each their own, I guess.

Whatever your principles, big-name streetwear fakes aren't going anywhere anytime soon. Where there's demand, there's supply. But right now, thanks to limited drops and bots, there's very little of the latter. Like the faux LV bags of Canal Street and the shoddy Ray-Ban sunglasses of Camden Market, they're going be here either forever or until no one wants them anymore. The difference is: these look like the real deal.

Author's Bio: 

The universe of copy streetwear is pressed with fakes sold at a small amount of the first value – and it's ostensibly comparable to the nature of what you'd purchase coming up.
Author: Cy Woods