What is SEO?
SEO is an acronym for the phrase "search engine optimization." Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales - and traffic.

What are some of these "things?"
There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.

The search engine treat your website is like a Ballet Box. So, it takes every backlink to your site as a vote. Depending on the number of backlinks received, your website is branded in the search engine. So, if your site receives more backlinks, then your site has something useful or informative for the audience.

At present, knowing the value and importance of the backlinks, people have started selling and buying it which is not a good sign for online business. So, people who can spend money to purchase backlinks shines and others with empty pocket are dumped in a corner. This forced the Google to take action on the sites that are selling backlinks. Even this strong punishment could not completely bring solution and even now you can find some culprits in the internet market.

ou need to have the meta tags in your website to optimize your site in a proper manner. Meta tags comprises of meta title, meta description and meta keywords. Meta title is the first tag. You can include keywords in this title tag. The search engine robots crawl the content of the web pages and give relevance to those title tags which are keyword rich. Do not stuff the phrases or words unnecessarily otherwise you may face the risk of your entire content being considered a Spam. The Meta Description Tag is a kind of Meta tag that describes the subject of your site. Meta keywords are used to have your all keywords in this. These are the most low priority tags but still we include them. Therefore, you can make your website accessible to the potential customers and gain online presence by following the right search engine optimization techniques.

Search Engine Optimization Tools
There are many different tools on the market today that can be used for search engine optimization. There are those tools that will analyze your position on Google, Yahoo or Bing, analyze your article or page and give a link count. There are other tools that will build links by distributing articles to article directories, post comments on blogs or post comments on forums and this is completed done by automated software with a push of a button.

Research into the many companies offering SEO services before selecting one. This is possible if you go through their respective company websites and read through the service details following which a discussion with the SEO provider is a must.

Get information on packages being offered. A reputed name will follow ethical and quality techniques that will bear results. Services that these companies today offer include analyzing the website, analyzing keywords, pre-optimization and social promotions.

Author's Bio: