The existence of the sand box effect is not accepted by Google, but many of the SEO strongly believe in its existence. This effect is only to those websites that are newly introduced. These new websites will be prevented from getting the top ranks in the Google for a certain period of time by this effect. Sandbox effect will be applicable only for a period of about one to six month. Other popular search engines like Yahoo and MSN does not have the problem of sandbox effect.

Here actually a virtual place is present where these new websites will be placed before considering them for the ranking in Google. Even if the content of the website is excellent and it has good quality back-links also they many not be presented in the search engine result page. It is like a filter which will check the details of the newly coming website before actually ranking it. The SEO has observed that the more the website competes for highly competitive keywords the more they have the chance to get in to the sandbox. Therefore if you are a newcomer to this industry select the keywords that have less competition. You can also get out the sandbox easily if your keywords are less competitive.

Sandbox is advantageous for preventing the creation of new sites that are simply created to provide links to their own sites. Many of the popular website will divide their website into fragments to get more links, many of the spammers do practice this and create new websites just to provide link to their main site. Sites that are getting a lot number of links at an instant will also get into sandbox of Google.

You can submit your website to other search engines and check whether your site has the same result over there also. If not you it is sure that your site is sandbox by Google. There is nothing to worry if your site is in sandbox, you can get visitors from other search engines. By the time it is in the sandbox you can improve your site by adding more original content to it and by getting quality links to it. Once you get a doubt that your site is in sandbox you try changing the keywords of it, try it with less competitive keywords. And then again your site is not improving in the search engine ranking then you can be sure that your site is in sandbox, so try with other search engines.

The business owners will not like the sandbox and feels that it is unnecessary. But Google maintains it to control the works of spammers. They will filter the newly created websites before accepting them to the search engine ranking, just to prevent the unnecessary sites created by the black hat SEO. The credit of creation of sandbox goes to the spammers who cracked Google's algorithm to rank the websites. To prevent the spammers to exploit the Google algorithm to use in their own site this was introduced. Because of the extensive unethical works by the spammers, Google put up certain filters where the new websites should pass. The spammers choose Google because of its readiness to accept new websites more easily. Even though Google has not publicly accepted the existence of sandbox many of the experts in the field of online marketing has strong belief in its existence.
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