Article

***The Power of "Why"

Written by D. Luke Iorio submitted by Bruce Schneider

Topic: Coach Training and CertificationPublished Recently added
No ratings yet2,910 viewsSign in to rate

‘Why’ – one simple word that contains a powerful question within it.

There’s been a lot of focus on the power of “why,” in terms of understanding one’s motivation and what truly drives individuals to go after whatever it is they’re seeking.

I’d like to take a different look at ‘why’ in terms of understanding, well…anything! To do this, let’s be clear about what we want from ‘why.’ (Say that 10x fast!)

We don’t want to use ‘why’ to make people justify themselves. Someone shouldn’t be left thinking, “Why do I have to explain myself?” Instead, they should be thinking, “How can I explain myself?”

The first question represents someone in a defensive posture, while the second is about building understanding – and that’s what we want from ‘why.’

‘Why’ – when asked from a place of curiosity – can create great understanding and bridge immense gaps. A curious ‘why’ gets someone considering, “so what led me to think, feel, or do that?” “Hmmm…why did I approach it that way?”

Such curiosity can offer great self-awareness and insight.

And yet, all too often, we assume we know ‘why.’ We fill in the gaps of the story with our own version of ‘why,’ which, coincidentally, reinforces whatever view we already had. Funny how that works out!

So, next time you’re a little confounded by what’s going on, or when you feel yourself getting a little worked-up (at yourself or someone else), start asking yourself:

  • Why do I think that’s the case? - Why am I interpreting things this way? - What’s leading me to draw that conclusion? - What’s making me feel this way? - Why does it have to be this way? - Why couldn’t it be different?

But beware: you may just stumble onto a light bulb moment of deeper meaning and clearer understanding.

Live on Fire!

D. Luke Iorio, CPC, PCC, ELI-MPr
President & CEOr
Institute for Professional Excellence in Coaching (iPEC)

Article author

About the Author

Luke Iorio, CPC, PCC, ELI-MP, is President & CEO of the Institute for Professional Excellence in Coaching (iPEC), provider of the most comprehensive and experiential coach-training program in the world and originator of the Core Energy Coaching™ process. Since 2005, Luke and his team graduated more than 5,000 coaches and Coach Centric™ leaders across multiple platforms – top Fortune 500 execs, entrepreneurs, non-profit founders and educational leaders, and pro athletes. Luke has an avid interest in human potential, engagement and performance. Through coaching sessions with hundreds of clients as well as varied research projects, he seeks out the common threads that produce exceptional individual and team successes. His drive to learn these insights comes from being a dad to two fun-loving children and teaching them to live fully. In fact, Luke’s personal credo, “Live (and lead) on fire!” is omnipresent in everything he does!

Further reading

Further Reading

4 total

Article

How Coaching Turns Knowledge Into Change Walk into any bookstore or scroll through your favorite podcast feed, and you’ll see the same thing: endless tips, strategies, and “life hacks” promising transformation.rnWe devour them. We highlight paragraphs. We even try to practice what we’ve learned. But somehow, the big shifts never stick. Weeks later, the old patterns creep back in.rnSo why does it happen? Why do so many smart, motivated people keep getting stuck — eve

October 6, 2025

Article

grinding and cutting a variety of materials across numerous industries. Understanding their construction, types and safety precautions is mandatory for anyone working with these powerful tools. This article will explore the basics of abrasive wheels, offering insights into their components, maintenance and legal requirements to ensure both effective and safe usage. Exploring the Basics of Abrasive Wheels Abrasive wheels are critical tools in various industrial applications, f

March 6, 2025

Article

The internet we use daily, known as the surface web, represents only a fraction of the entire digital landscape. Beneath this visible layer lies the deep web and the dark web, where anonymity, privacy, and unrestricted information exchange thrive. Among the most well-known directories for accessing dark web content is the Uncensored Hidden Wiki . This article delves into the history, significance, risks, and access methods of the Uncensored Hidden Wiki, providing a comprehens

January 31, 2025

Article

If you're searching for exceptional piano classes near you, there are several excellent options in Toronto to consider. For those eager to learn the piano, finding a school or instructor that offers expert guidance, comprehensive lesson plans, and a supportive environment is key. Catering to both beginners and advanced players, many schools in the Toronto area provide tailored lessons to help students achieve their musical aspirations. What to Look for in Piano Lessons When

January 1, 2025